Archive for the ‘Uncategorized’ Category

Online Movie Download & Watch – A Review Of Top Sites Providing Unlimited Movie Downloads Online

Friday, February 3rd, 2012

Watching movies is a very common hobby that I too have. I love watching movies and I usually watch nearly 5 to 6 movies per week. Earlier, I have tried many monthly DVD rental services promising to deliver unlimited DVD’s to your home. But later I find a catch in those services. In all DVD rental services, you have to first choose the movie that you like, return your previous DVD, and then after a delay of 3-4 days movie comes to your address. By this time you will surely loose your interest from the movie you liked that day.

In place of subscribing for such DVD rental services again, I would rather prefer some service where I should be able to download and watch movies of my choice instantaneously. I have now unsubscribed from my monthly DVD rental service provider and have joined one of the best unlimited movie downloads service on the internet.

There are lot of other such unlimited movie providers on the internet who provides similar services for just one time fee. In this article, I am sharing my experience with the best three websites which provides great unlimited movie downloads service.

Before we begin with rating these top websites, below is the criteria that I have chosen to rate them:

1. Unlimited Movie Downloads Collection:

A better site would be the one where we can find any movie that we want in just a few clicks. This is our first criteria where we would be rating these movie websites.

2. Download Speed:

Movie should be downloadable in a few minutes and we should also be able to start watching them while download is still in progress. Slow download speed is very annoying.

3. Pricing:

The movie downloads site should give flexible pricing options and let subscriber to choose the one which fits his/her budget.

4. User Interface:

The site should provide easy interface for managing our movie library and also provide an interface to schedule the movie downloads and parallel downloads.

5. Money back Guarantee:

If you do not like the service, they should return back your money without asking any question.

6. Customer Support:

They should provide 24/7 customer support and any customer queries should be responded quickly.

Based on the above tips, following are the top 3 unlimited movie downloads website that we have identified.

Net Movie Downloads:

They provide access to over 100 million DVD quality movies, TV shows, games, music videos & more. Downloading of movies can be carried out safely without the risk of attack by harmful adware or spyware. Net Movie Downloads also provide you with the software to burn each movie to CD or DVD. Lifetime membership is also available. We love this site for its vast and constantly updating database of movies, games, music videos, etc. You can almost find any movie you are looking for here. The movie downloads are fast and safe. The whole process of searching for a movie title, downloading and burning the movie file is easy and guided. Another plus point is the free unlimited ring tones they provide. This bonus alone is worth the price you pay for your membership.

Shared Movies:

This is one of the oldest, established and most popular site for downloading unlimited movies. We have rated it at the second position because the collection of movies at this site is 80 million in contrast to 100 million movies provided by Net Movie Downloads. The downloading is secured and protected from adware and spyware. The picture and sound quality of movies at this site is awesome. Picture quality is their best part. Their interface is also very easy to operate.

Movie Advanced:

This unlimited movie downloads site offers a large selection of DVD quality movies, full episodes of TV shows and music videos. It offers comprehensive tutorials on how to get started in finding, downloading and playing the media files on your TV, PC, or home theater system. You can download and print out the relevant CD and DVD covers as well. We liked this site because we were able to find almost any movie that we searched for. Their registration is very quick and just takes about 2 to 3 minutes. You should prefer this site if you want instant access to unlimited movie downloads.

Article Source: Top Unlimited Movie Download Sites – A Review [http://movies.nitinblog.com/online-movie-download-watch-top-unlimited-movie-download-sites]

See Also:

Experience Online Movie Viewing – Vongo Review [http://movies.nitinblog.com/vongo-review]

Article Source:
http://EzineArticles.com/?expert=Nitin_Verma

The French Cooking School USA – Learn To Cook The “French Way” At The French Cooking School USA!

Saturday, January 28th, 2012

While there are those who prefer to stick to traditional methods of cooking and traditional food, there are also a class of people who are always willing to experiment with new culinary delights! The French cuisine consists of traditional and regional dishes, as well as continental food flavored with the French ethnic touch. It is because of this that French food has become so popular in the rest of Europe, USA, and many other countries. This popularity has therefore led to the initiation of the French Cooking School USA.

The French Cooking School USA, an association of different schools, was inaugurated with the idea of imparting knowledge about French recipes and French delicacies to people wishing to qualify as professionals in the art of French cooking. Development of teaching skills is also a part of the program. In addition, the advancement of science and technology and schools under this association being placed at varied locations has ensured that distance poses no problem to learning.

Having earned the distinction of being the most exploratory international institution where the culinary arts and cooking are concerned, the French Cooking School USA uses varied cooking techniques unique to France and innovative recipes to provide an extraordinary learning experience for its students. The School is run by people thoroughly acquainted with French gourmet cooking as well as the essence of France?s culture. Is it any wonder then that superb masterpieces like Souffles and Bisques have come from the French Cooking School USA?

Two of the more popular schools associated with the French Cooking School USA are the Ecole Dijon Cooking School and the Cook Street School of Fine Cooking.

The Ecole Dijon Cooking School conducts classes at Chef Drew Holladay Home. There are small groups of students who are scheduled to attend eight sessions of teaching. This school basically caters to cooking in the home. So people who wish to confine their culinary skills to their own homes or bring a change in their regular menus take admission here. Trained cooks demonstrate newer ways of cooking routine food to bring about variety.

The students at Cook Street School of Fine Cooking in Colorado learn specialized French cooking and how to prepare wine. Certificates are awarded at the end of the course. Though the fees demanded are quite affordable, the students get thorough training in the science of good eating. They can therefore opt for careers in culinary art. The course program imparts knowledge about the heritage of French cuisine, how a menu has to be prepared, knowledge about wines, and how an appetite for good food is to be developed.

Another school of mention associated with the French Cooking School USA, is the New School of Cooking. An amateur takes admission and departs as a professional cook! There is the flexibility of taking up part-time, or full-time baking courses of one-year duration. Training is given by professional chefs. There is also the option of learning Italian and Asian cooking in addition to French cooking.

Thus, the French Cooking School USA provides an ideal atmosphere and learning experience for anyone desiring to master French cooking!

Abhishek is really passionate about Cooking and he has got some great Cooking Secrets up his sleeves! Download his FREE 88 Pages Ebook, “Cooking Mastery!” from his website http://www.Cooking-Guru.com/770/index.htm. Only limited Free Copies available.

Article Source:
http://EzineArticles.com/?expert=Abhishek_Agarwal

7 Tips for Successful Blogging

Monday, January 23rd, 2012

So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Then, after you have a blog worth promoting, driving traffic is crucial to your ongoing success at blogging.

Here are seven tips to help you build and hold an audience for your blog:

Tip #1: Provide quality content.

On the Internet, whether you are talking about websites or blogs, a lot of space is given to content. Everyone directs you to provide quality content. But, what is quality content? The quality of your blog’s content is directly related to how well you have defined your ideal audience.

A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience’s issues, needs, or desires. If you create content they like and wish to return to read, you have quality content.

The second issue is to stay true to your audience and tone of your blog. If people are reading your blog, it’s because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis, as will posting on a regular basis.

Tip #2: Blog regularly

If you don’t update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for attention. Blog readers will go where they can get enough of what they want.

Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day.

This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting.

Since you now have quality content and a regular posting schedule, it’s time to drive traffic to your blog. Your readers will do a lot to promote your blog just by telling their friends. Don’t count on this alone! You need to do some additional work.

When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish.

Tip #3: Mention your blog wherever you can

Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads:

Michele Schermerhorn

http://www.imarketblog.com

A sassy little marketing blog

Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too.

Tip #4: Participate in the blogosphere

Get involved in other people’s blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you.

If a blogger really likes your site, they will add you to their blogroll. A blogroll is generally found on every blog which understands linking to the rest of the blogosphere helps drive traffic. A blogroll is a listing of other blogs. Think of it as a “recommended reading list”. Don’t be stingy with your blog roll either. Add those blogs that you read and enjoy to your blogroll too.

Tip #5: Think keywords when you post

Think about keywords with your use of titles, links and blog posts. Search engines, like Google and Yahoo, like keywords. The more targeted your keywords, the better the chances of your blog appearing in search results. Search results can drive that extra traffic you want.

To increase the value of the key words in your content, make certain keywords are part of the hot link in your posts. Don’t use “click here” as the hot link. You will be wasting valuable real estate in your post. Instead use the relevant keywords for the hot link, like “a great marketing idea. This gives the keywords added emphasis with the search engines.

One last thought on keywords for driving traffic; if you want a real leg up in the traffic game, in your linking code add rel=”tag”. This helps Technorati, a major blog resource, index your blog for their directory. But don’t stop there! It’s time to submit your blog to blog directories.

Tip #6: Submit your blog to blog directories

In addition to submitting your blog to the major search engines, make certain you submit the blog to exclusively blog directories like blogwise, blogcatalog, or bloghub. Many people find blogs through these online directories.

When you do submit your blog to these directories, remember to add a description that will entice your targeted audience to check your blog out. For instance, when I post my blog in blog directories, under description I put “General musings, rants, advice and strategies from a battle-worn veteran of the Marketing Wars, online and off”. Your description should help the potential reader understand your blogging topic and the flavor of how you write.

In addition to submitting your blog to blog directories, join a few of the free or inexpensive traffic exchange sites like blogexplosion or blogclicker.

Tip #7: Use free and inexpensive blog traffic exchange communities

There are many sites which can be termed “traffic exchange” sites for the blogging community. It won’t cost you anything to sign up. At the very least, join blogexplosion, blogclicker, and blogazoo. Once you sign up, you have two options to help drive traffic to your blog. Use both of them!

The first method is to earn credits (guaranteed visitors to your site) by using the “surf member sites” function. As you surf through those sites, you will be earning credits (visitors to your blog). When you find an interesting post, leave a comment as discussed above. When you find a blogger you like, add them to your blogroll and let them know you did.

The second method to drive traffic is to purchase credits. The cost is very cheap for the traffic you will drive to your blog. The more traffic to your blog, the more customers you’ll have. The more happy customers you have, the more they will tell others. The more they tell others, the more customers you get. Don’t you love this dance!

In summary, blogging may not be for everyone. However, it can be a great method for bringing your unique perspective to the Internet. You will surely find others who think the same way you do. Some bloggers will entertain you, some will inform you, and some will drive you to tear your hair out. Decide what type of blogger you want to be and be the best you can. See you in the blogosphere!

Michele Schermerhorn calls herself a “Corporate Freedom Fighter” dedicated to freeing cubicle prisoners to experience their own successful online business. She has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com), authors a sassy marketing blog (http://www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to “Create Successful Online Business Owners One Person At A Time”.

Article Source:
http://EzineArticles.com/?expert=Michele_Schermerhorn

Know About Essential Tennis Equipment

Friday, January 13th, 2012

Tennis is also known as lawn tennis. It is a popular international racquet-and- ball sport that is played for recreational and competitive purpose. This can be played indoor as well as outdoor and consists of two players or a team of couple players that hit a rubber ball with the help of their racquets. There is net in between that divides the teams from the middle of the court. The court plays a significant role in this game.

Initially tennis was the game for aristocrats and was known as Court Tennis in USA, Royal Tennis in Australia, Jeu de Paume in France and Real Tennis in Great Britain. There are certain fundamental rules of this game but just like any other sport you need some basic tennis equipments to play this game effectively. Given below is the list:

Racquet: It is one of the most important tennis equipment to play this game. Today market is filled with variety of racquets for professionals as well beginners. There are major brands that specialize in manufacturing equipments.

They have everything that you need to improve the game of tennis. It is game that requires lot of stamina therefore the modern tennis racquet for an adult would be of dimensions 27″ to 27.5″. While choosing a racquet the following things have to be kept in mind like the head size, grip size, flex, length, sting patterns, weight and balance.

Tennis bag: This is important because you need a storage place where you can carry tennis equipments to play the game. Apart from being durable it should be portable also so that you can carry it everywhere without any hassles. Apart from physical stores there are online stores that sell tennis accessories. With the click of mouse you can select the product of your choice or order online.

Tennis shoes: These should not only be comfortable but court specific since the compatibility and conformity differs from pair to another. Like any other apparel make sure that your feet are protected. The toe area should have better protection than any other part of your foot as most of the tennis players use their toes for foreground grand strokes.

Nowadays tennis shoes come with special shock absorbers as well moisture absorbing mechanisms. Since this game requires a lot of sudden movement so make a wise decision of buying good shoes that will support and protect your feet.

Tennis clothing: This has undergone a complete metamorphosis than what it as several years back. Today tennis players have designer tennis apparels to suit their style and personality.

Most of the tennis shop stock up everything from boys’ tennis apparel, girls’ tennis apparel, neck tie coolers, ladies tennis apparel, men tennis apparel, stocks, caps, head gear to sweat bands.

Tennis ball machine: This is used by professionals as practice equipment. It helps players to handle all sorts of shots and practice footwork that their opponent might use. They come in different shapes and are great help.

Tennis Ball: This comes in different colors which can be green, yellow, white that is approved by USTA (United States Tennis Association). This has fixed size, deformation and weight.

All these are essential to play a game tennis.

Before purchasing essential tennis equipment it is always advisable to carry out a thorough research. This can also be done over the Internet that guides you through various online stores. These offer top-of-line tennis racquets, tennis shoes, tennis clothing and others necessities required for the game.

Article Source:
http://EzineArticles.com/?expert=Sagbee_C

11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them

Friday, January 13th, 2012

Increase your profit potential by identifying – and avoiding – these 11 marketing mistakes.

MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product

Is your business idea built on market research or a hunch?

Entrepreneurs often fall in love with their products or services before they determine if there’s a real market, and they throw fistfuls of money into the venture. If you, your spouse, your uncle, and your neighbor think you’ve got a winning idea, that’s simply not enough qualified input to run to the bank and drain your savings account!

Avoid this mistake by:

  • Conducting your detective work (research).
  • Testing your business idea with the real marketplace.

MONSTROUS Marketing Mistake Number 2: Believing That “If You Build It, They Will Come”

Do you think you have a product or service that will practically sell itself?

Trust me – you don’t.

There is a misconception among small business owners that, with the right product or service, your customers will simply “find” you when you open your doors for business. Whether you have a physical storefront on a corner lot in the busiest part of downtown, or a graphically pleasing online storefront offering easy access to your hot products and services, your customers will not find you if you do not market to them.

The day you open for business is the day you put on your “marketer’s hat” and never take it off. You must consistently move product, or schedule service time.

To stay in business you must profit.

To profit you must sell.

To sell you must market.

The good news is that, with a marketing strategy, you take the control out of your potential customers’ hands and put it into your own. If you have a product that will “practically sell itself,” then your marketing job will be easy. Just remember that the job must still be done.

Avoid this mistake by:

  • Defining your niche market and USP (Unique Selling Proposition) that differentiates you from your competition.
  • Developing a marketing action plan and strategy to reach your niche market with your USP message.

MONSTROUS Marketing Mistake Number 3: Trying to Reinvent the Wheel

Marketing is an age-old practice with some very basic principles. Yet, I’m sure you’ve read many marketing information products that stress the importance of being innovative and creative with your marketing efforts. It’s easy to get caught up in the innovation process and forget that the REAL focus should be on results.

Avoid this mistake by:

  • Emulating success instead of trying to create something completely new. Please note that I am not saying, “copy” what others are doing. Look at the basic structure of a tactic, campaign, advertisement, or event and use the same formula as a basis for developing your own tactics.
  • Realizing great marketing ideas are used over and over again with just the right twist to make them fit a specific business. Focus on results, and choose imitation over innovation to create your own twist on a proven, winning technique.

MONSTROUS Marketing Mistake Number 4: Over-Preparing and Doing Nothing

The fear of failure can be powerful. So powerful that we do everything we can think of to prevent it. Yet, there is a point at which we are so busy preparing, organizing, and researching to prevent failure that we never get around to the actual marketing of the business. Here are two things to remember:

  1. Activity is not productivity.
  2. In order to sell a million of something, you have to sell the first ONE.

Avoid this mistake by:

  • Doing something! If you believe in your business and have done your detective work, it’s time to dive into the marketing pool. Start small, track results and build from there.
  • Not being afraid to make a mistake. Mistakes are the entry to success. At the very least, a failed promotion means you have SUCCESSFULLY determined what promotion does not work. And, to learn what does NOT work is a valuable tool in getting you closer to discovering what WILL work.

So, go ahead. Fail a little. It will make your eventual successes even sweeter.

MONSTROUS Marketing Mistake Number 5: Boredom

When I was working for an ad agency many years ago, I had one client that was running an extremely successful ad campaign. After about six months, I received a phone call from the client. He wanted to develop an entirely new campaign. When I asked, “why?” he simply said, “I’m bored with the one we have.”

What?

That client may have had the money to spend on a new campaign due to “boredom” but you and I usually don’t. Yet, I’ve often seen my small business clients switch promotions for the same reason. This is detrimental to your business!

“Losing money” is a reason.

“Boredom” is not.

Avoid this mistake by:

  • Remembering that, what is old to you, is new to an untapped target market. If you have a promotion that is consistently getting you results, stick with it until results show you its time for change.
  • Testing new promotions without abandoning the current one. Then track results. Never swap a current promotion with a new one that hasn’t been tested.

MONSTROUS Marketing Mistake Number 6: Relying on Networking to Generate Sales Leads

Joining the Chamber of Commerce and schmoozing at association meetings can put you in contact with vendors and possible joint venture partners, and will be invaluable exposure for you as a community supporter – but it will rarely generate substantial sales leads.

Everyone else who attends these “meet and greet” assemblies is there to do the same thing you are. You may be able to make some valuable contacts for future ventures and promotions, but one-on-one networking is time-consuming and results are unpredictable.

Avoid this mistake by:

  • Treating networking opportunities the same as any other marketing tactic. Track results by determining your costs and measuring your payback.

MONSTROUS Marketing Mistake Number 7: Doing What Your Competitors Do

It’s important to be aware of what your competitors are offering, but do not let it dictate the strategy you use for your own business.

If your competitor wants to be the low price leader, let him. Don’t try to become the “lower price” leader. Chances are this will lead you to financial problems because it will thrust you into an ugly price war.

If your competitor wants to tout low prices, then you focus on value. Bargain hunters don’t necessarily want the lowest price. They want the best VALUE. Make what you have to offer something of value.

Avoid this mistake by:

  • Finding an unmet need or want of your target market, and fill it to differentiate your products and services from your competitors.
  • Giving customers a reason to choose you over your competitors. Define your USP, and identify your niche market.

MONSTROUS Marketing Mistake Number 8: Not Targeting a Specific Market

If you believe your market is “everybody,” you will struggle to attract people who will buy from you. The value of target (niche) marketing is one of the toughest sells I make to my clients. They understand the logic of it, but the “fear of losing a potential customer” gets the best of them.

Avoid this mistake by:

  • Viewing the practice of niche marketing as inclusive, not exclusive.

Think of your business as part of a person’s support group. It’s logical to say, “Everybody needs a support group so my business should attract everyone.” But, will it? People – your customers – want to go to a support business that understands their specific concerns, needs, and wants. Make sure you ARE that business by targeting a niche market.

MONSTROUS Marketing Mistake Number 9: Targeting a Market You Can’t Reach or One That Can’t Afford You

Targeting a niche market is the smartest way to market. Yet, targeting a market that is too specific will limit your ability to succeed long term. For example, a market that might be too specific would be: female pilots under the age of 35 who fly ONLY New York to London flights. That’s a pretty narrow market to sustain your business in the long term unless you can capture the ENTIRE market with a product or service that has a high profit point and customers need to use or replace it often.

In that same vein, a market that is begging for the service or product you have but cannot afford it will also be a business impossible to sustain. Never compete for someone’s rent money. Your target market must have the means to buy your products and services.

Avoid this mistake by:

  • Creating your customer profile to identify characteristics of your potential buyers,
  • Identifying a niche market,
  • Examining the long term potential for new and repeat sales.

MONSTROUS Marketing Mistake Number 10: Focusing On Acquiring New Customers Instead of Promoting to Current or Previous Customers

When you first start a business you have little choice but to focus on gaining new customers. The cost of finding those new customers can be expensive, which is one reason it is so important to really target a specific niche. However, once you’ve made just one sale, you’re ready to start looking at other marketing options.

Wouldn’t you like to:

… slash your marketing costs by half or more?

… reach proven buyers for your service or products?

That little goldmine of proven buyers available to you “on the cheap” is already yours in the form of current and previous customers.

Any respected marketing guru, past or present, online or offline, will tell you that the biggest asset your company has is your customer base.

Avoid this mistake by:

  • Realizing that, when a sale is finalized, it is the beginning of your relationship with that customer, not the end.
  • Offering additional products or services to current customers. If you don’t have your own to offer them, then develop a referral, joint venture or product bundling program so you can reap profits from your already-interested (and buying) customers.

MONSTROUS Marketing Mistake Number 11: Not Systematically Following Up on Leads

The least expensive part of business is making the sale. The most expensive is generating leads – finding the people who are interested in what you have.

Once you find people who express an interest in what you have to offer – whether they buy from you or not – you MUST develop a follow up system that will keep marketing to those interested prospects. A person who has expressed interest in your products and services is far more likely to eventually buy from you than someone who did not respond at all!

Avoid this mistake by:

  • Curbing the tendency to become obsessed with generating more leads until you have exhausted the ones you already have.
  • Developing an easy, systematic follow up for leads, designed to convert a “maybe” into a “yes.”

About The Author

Susan Carter helps business owners “do more with less” to operate and market their small and growing businesses. She is the author of How To Make Your Business Run Without You, and SPLASH Marketing for Overworked Small Business Owners. Carter offers FREE book chapters, and distributes free business-building advice in her twice-monthly ezine, SuccessExpress Press, available at http://www.successideas.com susancarter@successideas.com

Article Source:
http://EzineArticles.com/?expert=Susan_Carter

Different Types of Snow Ski Wax You Should Know

Thursday, January 12th, 2012

To have proper ski maintenance is one of the most importance things you should not forget if you love snow skiing. There is nothing better than skiing your way down every challenging slope on your newly-waxed skis.

Waxing has two purposes, first, it makes the ski glide better on the snow; second, it will help you to have stronger grip while you ski your way down on the snow.

While there are different weather conditions, types of snow and skiing style, these are the ones which determine the type of ski wax to use. Basically, there are three types of ski wax a skier has to know; the base, the grip and the glide ski waxes.

The Base Wax

Professional skiers would tell you to protect your new skis with base-conditioning wax. This type is usually used as a primer for the grip wax. It is also the most common ski wax used by amateur skier. Usually, base wax comes in a tin. When applied, it should be heated with an iron then rubbed into the base of the ski. An aerosol may also come with this wax which can be sprayed to your skis.

The Grip Wax

This is a sticky type of ski wax which is usually used in cross-country skiing. It is applied in the center of the ski so that when the skier presses down, it grips on the snow pretty well. There are two types of grip wax:

• Hard Kick – it also comes in a tin and is commonly used for newer snow. Mostly, it is rubbed directly into the skis until the wax becomes smooth film, but others use cork to rub it to the skis.

• Klisters – this one comes in a tube and is stickier than the kick and it is used on icy conditions.

The Glide Wax

Amateur skiers could easily understand the purpose of each type of ski wax that’s why most of them used just one type of wax. For those who are more advanced, they also use just one type of glide wax–the general-purpose glide wax. However, experienced skiers use the color coding for this type of wax to attain optimum performance on the snow.

• Red – it is commonly used during slushy conditions.

• Blue – this is for hard-crusted and dry snow.

• Violet – it works best on a mushy snow.

• Green – best used on a powdery, cold and dry snow which most of the skiers dream of.

Although it is advised to glide wax frequently, you don’t have to do it every time you ski.

Whatever type or style of skiing you want to perform on the snow, proper preparation of your skis is a very important requirement which includes waxing; this is not only done for better performance but also your own safety.

About the Author

I have been teaching skiing for a local ski area for 20 years. I was the assistant ski race coach for Fairfield University 1995 to 2001. Skiing tuning for Ski Wiz Precision Ski and Snowboard Tuning and Bicycle racing. I ski raced as a kid from 1975 to 1985. started when I was 11 years old. Started skiing at 4 years old.

Article Source:
http://EzineArticles.com/?expert=Paul_A._Corey

How to Master Blog Marketing

Tuesday, January 10th, 2012

The idea behind a conventional, commercial blog is find a money-making marketing niche and then post large amounts of high-quality, original content related to that niche on a very regular basis. If you are an excellent writer who is an expert in the subject of that blog, you might be able to post new content on a daily basis. If you don’t do this, your blog will slip in the search engine rankings and no longer be a profitable venture. So, by starting a commercial blog, you have just signed up for a full-time profession as a writer and webmaster. It would seem that a single person, regardless of how much of an expert they might be, would run out of new ideas for posts at some time and then the blog would fail for lack of new content. At some point, you might want to think about adding posts from sources other than yourself, as long as the content is original. Original content that you did not write yourself is very difficult to find unless you pay other people to create it for you.

You must also monetize your blog, meaning that you must place banner and text ads for products closely related to your blog theme. The idea there is that you will have already attracted highly targeted web traffic to your blog for the very products you are selling.

In order to have this targeted traffic in sufficient quantities to sell enough products to make all your hard work worthwhile you must do the things needed to rank high in the search engines for the best keywords for your blog. Your blog should be optimized for the search engines and you must build as many quality backlinks as you are able in as many locations as possible, all of them pointing back to your blog.

This may include submitting lots of articles related to your blog theme to different article marketing sites. You should optimize your articles to contain your foremost keyword or keywords in a ratio of 1 to 4 percent of the total words in the article. The “self-serving” links you will be permitted at the end of your article will be converted into powerful backlinks for you in the years to come. You might also want to think about paid advertising such as Google AdWords but I would not recommend that because of the high “cost to result ratio,” particularly when you are just beginning with no profits yet to pay for the advertising.

You can also post positive and pertinent comments to closely-related blogs and forums. After all this additional work is done, you may want to think about adding a squeeze page to your blog, building an opt-in email marketing list and formulating email campaigns with the purpose of encouraging visitors to return to your blog and obtain your products.

If all this sounds like a lot of work, it is and I have simply been talking, so far, about keeping and promoting a single blog related to a single theme and selling only products closely related to that theme. Under the theory that more is better and pretending that you are some sort of gifted being with endless time on your hands, why not create another blog on another popular but different theme and double your profits. How about 4 blogs, thus quadrupling your returns or 7 or 16 or 32 or even 64 blogs and becoming staggeringly wealthy in the process?

I’m sure, by this time, you can deduce where all this is leading: How is a single person going to be ever able to achieve this? This brings me to the subject matter of auto blogging. Auto blogging software was invented to automate the process of periodic blog posting to numerous blogs. At first blush, it sounds like a miracle but it is, upon close inspection, far from a perfect solution. Auto blogging software goes out onto the web and locates articles and videos that can be legally reproduced and which match the keywords related to your niche. You input these keywords into the software during the process of setting up each blog.

After this is complete, you then have to decide whether to let the software robotically post up to a specified number of articles or videos on an hourly or daily basis. Alternatively, you have the option of simply collecting those prospective posts in a folder where they will wait for your personal review. You can then pick which articles and videos will actually be posted on the blog and which will be erased. Using this option will improve the quality of your blogs considerably. It will also take more of your time.

It is crucial not to have the software post automatically. If you automate the process, you will just get a lot of rubbish on your blogs, some of which does not even apply to the individual themes of your blogs. You will be creating a bunch of blogs that no one will want to read. To make matters worse, the search engines will never list your blogs high enough that they will be seen in the listings. In short, all of your blogs will probably fail and you will have wasted all your time and money.

The good news is that there exists a middle-ground alternative to pure auto blogging and that is to post all the articles and videos by hand. It should be understood that the search engines like Google, Yahoo and Bing are biased strongly in favor of blogs using purely-original, high-quality content. As we have already discussed, making such a blog is a very labor-intensive and time-consuming venture but it is frequently rewarded with listings on the first page of search engines in some of the niches that relate to your keywords. These keywords should appear frequently (up to 4%) in your posts to exhibit relevancy to your blog theme.

If you go the auto blogging route but thoroughly screen your posts before permitting them to appear publically, you will increase your odds of excellent search engine rankings. However, you will be still saddled with the search engines determining that your content is not original. The search engines will know that it has showed up elsewhere on the web previously to being posted on your blog. If you keep your content pertinent to your theme and of the highest quality and post systematically (preferably 7 days a week), you can still magnetize an abundance of traffic and fairly high search engine rankings. If you add in some absolutely original articles that you have written, your search engine rankings should go even a bit higher.

Admittedly, you are making a compromise here between top-quality content and saving time and work. Modified auto blogging provides you with a means of making up for using somewhat less-than-original content: You will now have the opportunity to build multiple blogs on different themes and hence promote different types of products in larger quantities. The perception is that while no one blog will perform as well as if it were made up totally of high-quality, original material, some or most of the blogs will, in due course, bring in some amount of cash each day. As an example, if you maintained 50 blogs averaging only $10 each in sales a day, you be raking in $500 each day, on average. That would equate to annual gross sales of $182,500 a year. If your 50 blogs averaged $100 each a day, the annual amount would be $1,825,000. No lone blog is going to provide that for you.

In actuality, you will soon discover that a number of your blogs perform very well in the long run while others bring in no income at all. Even with partial automation, posting to 50 blogs each day and promoting them all simultaneously is going to end up being more than you can manage if you hope to do the best possible job with each individual blog.

When you initially set up your blogs, take care that each is set up to be tracked by Google Analytics so that you can periodically observe and record the progress of each blog in terms of traffic. Keep a spreadsheet of these traffic results and update it frequently. After a couple months of systematically posting to all of your blogs, you will find out that some are beginning to perform very well while others are a big disappointment. You need to give this process sufficient time for your blogs to be discovered and followed.

At this point in time you must cull or get rid of all blogs that are performing below a certain standard while keeping the more lively ones. If you did away with twenty blogs out of your original 50 you could slash your total daily posting time considerably while giving complete support to just high-performing blogs. After a period of time, you might decide to remove even more and replace them with new blogs promoting new products and see how those perform.

Look at it this way: Which is better, 50 blogs bringing in $10 each a day ($500) or ten blogs earning $50 each a day ($500)? The answer is obviously ten blogs each bringing in $50 a day because the labor and time required to accomplish that is just 20% of the first option. Look at the entire process of arriving at that point like planting a garden, waiting for the plants to grow, finding the strongest plants and then weeding out all the lesser plants to provide the sturdy ones the best opportunity to grow while cutting your labor to the bone. Makes sense, doesn’t it?

Bob Gillespie

© 2011 Robert M. Gillespie, Jr.

About the Author:

Bob Gillespie writes on many subjects including multi-blog marketing. He is a full-time Internet marketer and author who lives on the island of Maui in Hawaii. Learn more about multi-blog marketing online at Bob’s blog at:

http://multi-blog-marketing.inetwyoming.com

Another blog of possible interest:

http://niche-affiliate-marketing.inetwyoming.com

Article Source:
http://EzineArticles.com/?expert=Bob_Gillespie

Finding Clothes For Your Barbie Doll

Sunday, January 8th, 2012

Barbie doll clothes are an important part of the fun of playing with

the Barbie doll. When Barbie first came out, the clothes were

fashion model outfits. Since then, however, outfits can be worn for

almost any occasion or situation. The only limit is the imagination.

Children love to play with the exquisite little Barbie clothes and the

fun accessories that came with each outfit.

Close attention was paid to the design and creation of these tiny

clothes. Barbie Doll clothes have hems, zippers, minute buttons

and even linings. &nbspThe quality finish of these dolls clothes was

achieved by hand finishing.

The fasteners used on the Barbie doll clothes were miniscule.

Mattel had these custom made in Japan. A company called YKK was

founded and managed by Yoshida Kogig. This was dedicated to

manufacturing fasteners and other miniature accessories which

accompanied each set of Barbie clothing. For example, the “Nighty-

Negligee Set” #965 1959-1964 contained a baby-doll set of a night

gown with a matching robe in the traditional pink. The accessories

included pom-pom slippers, a toy stuffed dog, an alarm clock, diary,

and an apple for a midnight snack.

There are certainly plenty of Barbie clothes to choose from to dress

your Barbie doll.

Where can you find Barbie doll clothes?

Obviously you will easily be able to find Barbie doll clothes at retail

stores. These stores will certainly have the latest clothes available.

However this isn’t the only place to find &nbspdoll outfits for

Barbie.

A great source to pick up bargains of doll clothes for Barbie is on

eBay. Usually the approximate age of the clothes is indicated. You

can find vintage or modern Barbie clothes, and they are auctioned

in different quantities as well.

Another place to look for Barbie doll clothes is in local garage and

yard sales and also thrift stores. You can often find some great

bargains, as people’s children have out grown them, and will sell

them very reasonably priced.

Barbie doll clothes are an important part of the fun of playing with the Barbie doll. When Barbie first came out, the clothes were fashion model outfits. Since then, however, outfits can be worn for almost any occasion or situation. The only limit is the imagination.

Children love to play with the exquisite little Barbie clothes and the fun accessories that came with each outfit.

Close attention was paid to the design and creation of these tiny clothes. Barbie Doll clothes have hems, zippers, minute buttons and even linings. &nbspThe quality finish of these dolls clothes was achieved by hand finishing.

The fasteners used on the Barbie doll clothes were miniscule. Mattel had these custom made in Japan. A company called YKK was founded and managed by Yoshida Kogig. This was dedicated to manufacturing fasteners and other miniature accessories which accompanied each set of Barbie clothing. For example, the “Nighty-Negligee Set” #965 1959-1964 contained a baby-doll set of a night gown with a matching robe in the traditional pink. The accessories included pom-pom slippers, a toy stuffed dog, an alarm clock, diary, and an apple for a midnight snack.

There are certainly plenty of Barbie clothes to choose from to dress your Barbie doll.

Where can you find Barbie doll clothes?

Obviously you will easily be able to find Barbie doll clothes at retail stores. These stores will certainly have the latest clothes available. However this isn’t the only place to find &nbspdoll outfits for Barbie.

A great source to pick up bargains of doll clothes for Barbie is on eBay. Usually the approximate age of the clothes is indicated. You can find vintage or modern Barbie clothes, and they are auctioned in different quantities as well.

Another place to look for Barbie doll clothes is in local garage and yard sales and also thrift stores. You can often find some great bargains, as people’s children have out grown them, and will sell them very reasonably priced.

Barbara enjoys writing about Barbie dolls and Barbie doll clothes [http://www.barbiworld.com/barbie_doll_clothes/barbie-doll-clothes.html] at Barbiworld.com Check out her Everything Barbie Blog [http://www.barbiworld.com/blog]

Article Source:
http://EzineArticles.com/?expert=Barbara_White

Family Movie – Find the Right DVD Movie Club For Your Family

Thursday, December 29th, 2011

Looking for a good online family movie club or family movie review?

Family movies sell lots of tickets at the box office and every year there are one or more blockbuster movies that are family films.

But with the high price of movie tickets and theatre concessions, watching movies on DVD as a family movie night in the comfort of your own home, is quickly becoming very popular.

Online DVD Movie Clubs

Online there are a number of DVD movie clubs that include family movies in their rental libraries, but only a few actually specialize in providing quality family fare.

While other companies produce some family pictures, none has come close to the huge library of movies that Disney has given us.

Walt Disney brought us Steamboat Willie in 1928 starring Mickey Mouse and in 1973, the Disney Studios gave us Snow White, the first feature length animated movie.

Disney Movie Club

Online the Disney Movie Club offers their signature classic movies, recent releases, preschool videos, sing-a-long video and other popular family choices.

Movie Clubs

Other online family movie clubs include Family Pass (formerly known as Mentura) which bills itself as “your ticket to family entertainment.” Family Pass carries a wide selection of movies, television programs, educational and home school videos and spiritual fare. All targeted at a family audience.

Edited Movies

Another popular source of movies suitable for family viewing comes from companies that specialize in editing movies to remove profanity, excessive violence and more adult situations.

Club members can rent the edited, version of popular movies that might otherwise be far less than family friendly.

Online clubs that edit movies include CleanFilms, Flick’s Club, Family Edited DVDs and CleanFlix to name a few.

DVD Software Filters

A company called ClearPlay offers DVD software that removes graphic violence, profanity and more adult situations. Movie filters are put together for specific movies and ClearPlay’s list continues to grow.

Family Movie Reviews

Online is also a great place to discover family movie review sites that help parents when it comes to deciding which movies to see in theatres or on DVD.

The Dove Foundation, long a family movie advocate, provides online movie and video reviews. And if you’re out shopping for movies or videos at your favorite store, you can look for the Dove Foundation’s Seal of Approval (much like the “Good Housekeeping Seal of Approval”). The Dove Foundation’s seal is only awarded to movies and videos that meet certain family viewing standards and have been screened and reviewed by Dove Foundation reviewers.

Other movie reviews available online include The Family Style Movie Guide, Movie Mom, Screen It!, Family Cow, Grading the Movies, Kids-In-Mind, and Ted Baehr’s MovieGuide which examines and rates movies from a Christian value stand point.

Family Movie Night

Watching movies at home on DVD as a special night for the entire family has become very popular.

Why spend a small fortune taking your family to see a movie at a theatre when you can have quality fun time in your own home? With a special movie night you control the films your family sees. No more unpleasant surprises! And you’re guaranteed the best seat in the house.

DVD Movie Club

It’s easy to join an online movie club that offers movies for the family or better yet “specializes” in family movies and video.

So take a look at what’s on the internet and join a family movie club. Most offer a variety of special benefits to club members that make online club membership very convenient and affordable.

Then pick up some delicious popcorn and some other treats and start the wonderful tradition of family movie night in your home, a tradition you and your children will fondly remember for years to come.

And remember, some of the best and most popular films of all time have been family movies.

To learn more visit http://fun-dvd-movie-club.blogspot.com/2008/08/blockbuster-dvd.html right now

Article Source:
http://EzineArticles.com/?expert=Michael_R_Dougherty

Your Company Need More Marketing? Or Just Better Marketing?

Tuesday, December 13th, 2011

Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what’s needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This article looks at the various marketing functions. It describes some successful approaches to determining when to add “more” marketing to your company.

In The Beginning

Most successful companies grow from a small enterprise based on the founder’s idea or vision. In the early stages, the founder usually plays many roles. It’s common to see a founder handling engineering and/or sales roles. As the company succeeds and grows, many of these tasks are delegated to others.

The one area most often key to the long term success of the company is the function of marketing. This article covers:

  • The marketing functions
  • The problems they can prevent or solve
  • The contributions you can expect from marketing

Marketing: The Difference Between Buying And Selling

The definition of marketing has been attempted by many authors. It is commonly referred to as the process of relating the potential customers’ needs and wants to the company, and then addressing the company’s solutions to meet those needs and wants back to the marketplace.

We have described marketing as the process of focusing on Who the customer really is, and What the customer is actually buying from you . . . rather than what you’re selling. What customers can buy from your firm . . . that they cannot buy from another . . . is the real reason they do business with you.

The marketing functions within your company that support this work can be divided into product marketing and marketing services to support demand creation and sales. Both functions are necessary to have an effective marketing effort. However, they are distinct. How much of each you need . . . and who should perform these duties . . . are important issues.

What Is Product Marketing?

The classic definition of product marketing includes the issues of product, price, promotion, and sales channel (place). The concept of product marketing holds true whether your company is a “product” or a “service” company. In the case of a service company, your “product” is the service provided.

To succeed, these product marketing issues (product, price, promotion, and place) must be handled so they are effective from the customer’s point of view. In the beginning, these issues are usually a key part of the founder’s vision. When the company succeeds, they often become too complex . . . and too important . . . to be handled part-time, by the chief executive.

Product marketing works over two different frameworks, each important, and fundamentally very different. These two areas are strategic and tactical.

Strategic Marketing

Strategic product marketing is the future component of the marketing problem. Strategic issues include:

  • What business is your company in?
  • What business should you be in?
  • What products or services should be designed and offered?
  • What technical capabilities need to be developed within the company or acquired from outside the company?

Other related strategic issues include:

  • Marketing channel strategies (How do you reach your customers, then sell and deliver the goods?)
  • Competitive positioning (What sets your company apart in the minds of your customers?)
  • A complete understanding of, and ability to communicate to customers, What they can buy from your company that they cannot buy from any other company.

The strategic role requires a person who is a generalist, with a broad view of the market, the industry, and the company. This is the role most usually maintained by the founder/CEO. Portions of this strategic function may be provided by a senior marketing manager or by outside consultants.

Tactical Marketing

Tactical product marketing deals with issues that relate to the success of current products or services. These include:

  • New products or services introductions
  • Promotion of existing products
  • Development of marketing programs and literature that are effective in reaching the customer
  • Communicating the unique position that separates your company from your competitors
  • Ensuring that the sales channels are being used effectively to reach customers

The development of tactical plans is a product marketing function. The execution of some of these tactical items may be accomplished by marketing services, as described next.

The tactical role requires a person with the desire and skills to “get it done.” Both tactical and strategic roles require great communications skills, and the ability to deal successfully with a wide range of peo-ple, both inside and outside your company.

What Are Marketing Services?

Marketing Services executes tactical marketing programs. This may include sales contests, public relations, advertising, trade shows, dealer programs, direct mail campaigns, etc. This function manages or provides the creative, and produces items such as brochures, advertisements, press releases, trade shows, etc.

There is obviously an overlap between tactical marketing and marketing services in the area of defining and planning these programs. A senior, experienced, marketing services professional may be able to perform some of the functions of tactical marketing. Unfortunately, many times we place an excellent marketing services person in a position which really is tactical marketing . . . and the results are not satisfactory.

Marketing Services’ function is to create and manage the tools, support materials, and collateral that tactical marketing has determined necessary to effectively implement the programs designed to achieve the strategy.

Skilled marketing services professionals have excellent input regarding these tools and materials to assure effective results. Asking them to perform the tactical product marketing function is quite another thing!

What Do Marketing Problems Look Like?

Sometimes it’s easy to see a marketing problem. One example of this is a stalled product.

You’ve spent many months developing a new product and feel sure of its merits in the marketplace. You’ve introduced the product, but it seems to be going nowhere. What do you need to do to take advantage of your investment and ensure the success of the new product (and perhaps your company)?

  • Should you lower the price?
  • Should you raise the price?
  • Do you need to spend money on advertising?
  • Do you need to kick off a public relations campaign?
  • Do you need new sales channels, or do you need a program to “kick start” your existing channels?

Obviously some of these issues are tactical product marketing. Some may involve marketing services, or the problem may be fundamentally strategic.

Possibly, you have an unneeded or unwanted product or service. Maybe you have not fully determined what the differences are your product or service provides which are valuable to potential customers.

Another example of a potential marketing challenge is an important new product introduction.

  • How do you ensure that you get the best press coverage?
  • Should you introduce the product at a trade show? Or with a press conference? Or with a press tour?
  • What literature and sales tools will you need?
  • Does this new product (or service) fit your existing sales channel?
  • What is the competitive environment in which this product will be introduced?
  • How should the product be priced and positioned to take maximum advantage of the competitive situation
  • What do your prospective customers think of the new product?

Again, some of these problems are tactical and some are Marketing Services. Executing an effective new product launch by relegating the planning and execution to Marketing Services, or worse, to your advertising agency, is a mistake. Given that 90% of new product introductions fail to achieve their sales goals, perhaps it’s time to consider that the execution may not be the problem. Perhaps there was never a viable plan.

Sometimes it’s more difficult to recognize the problem as belonging to marketing. It can still clearly be rooted there however. An example of this is the conflict between sales and the factory. Often the conflict looks like this:

The salespeople are frustrated. They see opportunity they can’t turn into business, and they blame the factory for not listening to them, and for being unresponsive.

The sales person says, “Why don’t they hear what I am telling them?” The factory staff in this case is often frustrated with field sales. “Why can’t they just sell what we have?”, is a common question from the factory.

Are the salespeople just complaining, so you should disregard them? Are the factory people being too “hardheaded?” Or is it possible that a marketing job, clearly defining the position of the product and communication of this to sales, has not been done?

If sales does not know the positioning, you will be getting inconsistent results and information from them. Has this happened to you?

Some marketing problems are easier to identify. You have an idea for a wonderful new product. But,

  • What features should it have?
  • What is the importance to your customers of each feature?
  • Is there something else even more important about which you are unaware?
  • How do you tell the story of the product so that you can get your sales people excited, and your customers to buy?

To answer these questions, what do you do? Do you conduct a focus group? Or a user survey? By phone, or letter, or face-to-face interviews? Or just design it, release it, and hope you were right?

The bottomline is that all of the above scenarios describe marketing problems which can be solved with the right marketing talent. Whether that expertise is full-time or a part-time, on-staff or from outside services are trade-offs you make to get the best solution your budget can afford.

Final Thoughts

The key to marketing is to see your company as you are seen by your customers. If you’re satisfied with your company’s results and feel that the future of your company is secure, then you may have all the marketing you need.

If you feel better results are needed, that you should be selling more, or your profits should be higher, or you should be doing a better job of satisfying your customers . . . then you should seriously consider adding marketing talent to your team.

(c) 1991, 2002 Customer Manufacturing Group

About The Author

Mitchell Goozé is the president and founder of Customer Manufacturing Group. For a free subscription to Customer Manufacturing Updates, e-mail us at info@customermfg.com, call (800) 947-0140 or visit the company website at http://www.customermanufacturing.com.

A Brief History of the Domestic Cat and Understanding Your Cat’s Behavior

Monday, December 12th, 2011

Understanding normal cat behavior is essential when establishing and cultivating a relationship with your feline that is mutually rewarding. Being in tune with the your cat’s behaviors and how they communicate with you enables you in maintaining and continually improving your cat’s quality of life.

Cats are just like small dogs, aren’t they?

Definitely not! Cats are very social creatures, BUT their social behaviors and communication methods differ greatly from dogs.

Are cats always solitary creatures?

Not always! While it’s true that cats are not ‘pack’ animals like dogs, the domestic cat is not as solitary an animal as was once believed. Domestic cats frequently DO live in social groups. Group living may be by choice (e.g. feral cat colonies) or may be secondary to circumstances beyond their control (e.g. multi-cat households).

The number of cats within feline colonies varies significantly; cats may live in large colonies and develop unique relationships with various colony members, or they may live in small, modest colonies. Cat groups typically form hierarchies, and strange new cats are not always welcome to the group: in fact, unfamiliar cats are frequently chased away, and it can be a long, difficult road for a cat to achieve acceptance into a group.

Thus, while it is true that cats can, and do, live happy solitary lives, they are ALWAYS solitary creatures. Many kitties are content to live alone, but now we also know that cats DO form social living groups too. What is the moral of the story? Cats have very flexible social requirements; cats are not only physically flexible, but companionably as well!

Cats have remained the way nature & evolution intended them to be – purrrfect!

Unlike dogs, today’s domestic cat (non-purebred cat) is not far removed from its original ancestors with respect to its physique and behavior, and this is part of the cat’s charm and appeal. Until recently cats have been lucky enough to have escaped humankind’s desire to create “breeds” through inbreeding and selection for genetic mutations. While there now do exist cats that are bred for deformities, specific types of coats (or lack thereof), certain behavioral traits, and so on, the majority of today’s cat population is made up of healthy, normal, and beautiful cats.

African Wild Cat descent

Modern cats are thought to have descended from African Wild Cats which are still found in deserts throughout Africa. Ancient Egyptians had significant influence on the domestication of the African Wild Cat because they revered felines and considered them to be sacred animals. In Europe, Christianity lowered cats’ status but cats did succeed eventually in becoming popular domestic pets for the purpose of rodent control. Over time, the African Wild Cat hybridized with the jungle cat and European Wild Cat.

Behavioral development

Cats are often considered to form stronger attachments to their environment than dogs, and to then form secondary social bonds to the humans and animals within their environments (although many of us cat owners would beg to differ!). Many cats do not cope well with changes in their environments. Cats’ ability to cope with new stimuli is strongly influenced by their genetic inheritance. There are two broad genetic categories of cats with respect to 1) capability to face novel situations and animate beings, and 2) the tendency to respond to these stimuli with aggressive behavior versus acceptance.

Neophilic cats have a significant tolerance for novel stimuli (both animate and inanimate) and neophobic cats are those that do not. But, despite the fact that both aggression and tolerance for novel situations have a genetic basis, owners can help decrease their cats’ genetic predispositions to neophobia and aggression by properly socializing kittens by exposing them to new people, animals, and places during the appropriate developmental periods.

Just like people, cats have particularly sensitive periods when social behaviors and skills are developed. The most important time for cats to be socialized to humans is between the ages of 3 and 9 weeks. During this time frame, kittens are also learning how to play and interact with one another, and are developing important skills such as bite inhibition. Social play peaks at 3 months of age, and cats’ personalities mature between 2 and 3 years of age. Cats’ personality traits, like humans, are both genetic and a result of early social experiences and environmental factors. Cats that have not been regularly, and pleasantly, handled by humans before the age of 14 weeks, are more prone to being fearful, reserved, and even aggressive in human encounters, regardless of their genetic tendencies.

When a kitten is adopted, it is important to spend time gradually socializing them to men, women, children (under supervision and with gentle handling), other kittens and cats, and new inanimate objects. However, always be sure to provide escapes, or ‘outs,’ for the kitten, such as perches, cat beds, and secluded areas so that they may retreat to if feeling uncomfortable. This way the kitten does not feel trapped in the encounter, and will be far more relaxed and receptive to all interactions and to simply observing the situations. Provide treats, toys, and other forms of stimulation to make the experiences positive and fun.

Essential Cat Behavior Facts for Cat Owners:

- Physical pain and illness are most commonly recognized by owners as behavioral changes. If you recognize a sudden, or a slowly developing, behavioral change in your cat, it is best that you make an appointment with your veterinarian. – Never physically or verbally punish a cat for performing unwanted behaviors. Ignoring undesirable behavior is the most effective means of stopping it.

- Scratching is a natural cat behavior that involves grooming claws, stretching muscles, and leaving territorial marking pheromones behind. Simply direct this normal cat behavior to surfaces of your choosing so that your home does not incur damage from your cat’s scratching habits.

- Petting aggression is normal in many adult cats, and avoiding injury or unpleasant interactions with a petting-aggressive cat is as simple as shortening interaction lengths, and learning to recognize the early warning signs of aggression onset.

- Predatory behavior in cats is normal, even when cats are not hungry. To prevent your cat from hunting birds and animals, an outdoor enclosure, or leash-walking should be used.

- Introductions to new cats need to happen very gradually and with proper guidance. Seek the advice of your veterinarian if you plan to introduce a new cat to your household.

- Contrary to popular belief, cats that urinate and/or defecate outside of the litter box do not do this to “get back at” their owners. There is commonly an underlying medical issue causing discomfort upon elimination, or, there may be an easy solution that involves ameliorating the litter box situation at home, and it was simply that the original situation was suboptimal.

- Cats are trainable with positive reinforcement and methods such as clicker training. Starting at a young age can help accelerate willingness to learn, and can be used to encourage helpful behaviors such as tolerating certain types of handling such as checking ears and teeth.

- Cats can become easily fixated on one type of food, and this may become problematic if dietary changes are required for health reasons later in life. It is important to introduce cats to a variety of shapes, sizes, tastes, and textures of food so that they do not become resistant to changes if they are needed later in life.

- Cats express stress with hiding, withdrawal, dilated pupils, increased respiratory rates, flattened ears, crouched postures, and hissing and growling. However, long term stress may be expressed by more subtle changes such as decreased grooming behavior, less playing, decreased social interaction, and poor appetite.

For more detailed information regarding particular behavioral issues and questions, please refer to our library of specific behavior topics, or call your veterinarian if you are concerned about a sudden serious behavioral change in your cat.

To read more articles written by Veterinarian Dr. Ko please visit www.catdoctorko.com

The information provided in this article is for educational reference purposes only. It is not intended to be a substitute for the advice and care of your veterinarian, nor medical diagnoses or treatments. All questions regarding your cat’s health should be discussed with your veterinarian. © 2011 K & J Ventures Inc. All Rights Reserved.

Dr. Ko is a passionate believer in the importance of preventative medicine and educating cat owners about its benefits for their cats. It was this ideal which was the motivation for the creation of the Dr. Ko website.

catdoctorko.com is a brand new site dedicated to providing cat owners with information to help them provide effective and preventative health care for their cats. Within the site, Dr. Ko, a licensed veterinarian, has created Know-How Videos, Cat Health Articles, Ask Dr. Ko tips (in which she answers your cat health questions), information on toxic substances, product recalls, dangerous household items and much more! In addition, the website houses a store filled with products specifically selected for their benefits to optimizing your cat’s quality of life!

All of the topics that Dr. Ko writes about are provided by members of her website. To suggest an article topic for Dr. Ko, please visit her website and set up a membership – it’s fast and free!

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How to Shop Online For Pet Supplies

Saturday, November 12th, 2011

People like to shop online for gadgets, supplies and other items that can be a chore to bring home from a store or shopping centre. With more people realising the potential of online shopping, more types of dealers are setting up shop behind a website of their own, including numerous merchants within the pet supplies industry.

Pet supply stores can be low in number in your area and may not offer a very fine selection for your pet. Some people may not even know what supplies to get for their pet. Online shops provide greater options and can lead you to better products if you learn the basics on how to shop for these supplies. These tips should put you in the right direction to quality supplies.

Find Local Dealers

Finding local based dealers online should be your first step because the support teams behind the shop are more accessible and the shipping costs are most likely lower. Some of these pet supply stores may sell items that come from premium manufacturers while others may offer some of the products that you can only find internationally which could be even better if your budget allows.

Look for Product Reviews

No matter what types of supplies are being sold, you won’t be able to tell if these products are actually good. Don’t let the online store do the talking because they are more focused on making you buy as many pet supplies as you can. Some online sites may have a comment area where people can post their feedback on certain pet supplies. If comments aren’t available, do an Internet search on the product name and see what others have to say about these pet supplies.

Compare with International Dealers

You might find an international dealer that sells the same items that local dealers offer along with newer or more improved pet supplies. If the online retailer has a good reputation in selling quality pet supplies to international consumers, this may be the better dealer for you if the price difference isn’t much. Just keep in mind that items coming from international dealers may take longer.

Take Advantage of Voucher Codes

Some online pet supply stores drive attraction to customers in the form of voucher codes where a code needs to be inputted for some bonuses to take place such as discounts, free gift items, or free shipping. Taking advantage of several voucher codes can stack up to more savings that you can use to buy more pet supplies.

Concentrate on a Single Online Store

You might end up ordering from two different stores because they offer different supply products. While this method should be fine in getting exactly what you need, it is much easier to concentrate on a single store so you can easily fill up your shopping cart with everything you need and then enjoy a lower shipping cost for all of the goods combined.

With enough time dedicated to finding a good pet supplies shop and eliminating the rest, you can already cease your occasional visits to your local pet supplies store and do everything online.

Vincent Norman is a freelance writer living in the UK. He regularly contributes articles for The Online Shopping Centre, who offer the best range of top quality stores for Online Pet Stores.

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Green Cooking – 24 Ways to Reduce Kitchen Energy Consumption and Increase Efficiency

Friday, November 11th, 2011

Home cooks of all skill levels can save money by using their kitchens more efficiently. By modifying cooking habits, making better use of existing appliances and purchasing new appliances that are energy-efficient, home cooks can save money, extend the working life of cookware and lessen the time spent cooking. These tactics are part of Green Cooking, which is about reducing waste, using less energy, less water and making less noise during the cooking process. Incorporating Green Cooking principles, the average household can minimize their home’s energy consumption and save hundreds of dollars per year on utility bills.

Using the following tips, you can maximize the efficiencies of your kitchen’s appliances and refine your cooking habits to save energy, save money and “cook green.”

1. Full-size ovens are not very efficient when cooking small quantities of food. When cooking small-to medium-sized meals, use a smaller toaster oven. In general, the smaller the appliance, the less energy used, so choose the smallest appliance suited to your cooking task. The more energy-efficient an appliance is, the less it costs to run.

2. Keep kitchen appliances and cookware clean. When surfaces are clean, you maximize the amount of energy reflected toward your food, cooking more quickly and evenly.

3. Utilize residual heat. Turn off the oven or electric stove top a few minutes before the end cooking time. The appliance will remain hot enough to complete the cooking process.

4. Energy-efficient appliances may sometimes cost more to purchase, but savings on utility bills will be realized in the long run. Try to gradually replace your old appliances with more energy-efficient models. Look for appliances with the Energy Star designation indicating that the appliance is up to current energy-efficiency standards. New and better appliances continue to be developed, cooking food faster and with greater convenience. And faster cooking times mean less energy use.

5. If you have an electric stove top, make sure your pan completely covers the heating element and is the same size as the burner. Use flat-bottomed pans that make full contact with the elements. For example, a six-inch pan on an eight-inch element wastes 40 percent of the element’s heat output. With gas burners, make sure the flame is fully below the pan; otherwise, heat is lost and energy is wasted. The moral is, if you use a small pan, use a small burner and vice versa.

6. Don’t preheat the oven unless a recipe (such as bread or pastry) requires it. A good rule of thumb is that any food with a cooking time of more than 60 minutes can be started in a cold oven.

7. No peeking. Every time you open the oven door, it can lower the internal temperature as much as 25 degrees. Use a timer to set the cooking time, and be sure your oven window is clean enough for you to see how your dish is progressing. Be sure to check the seal on your oven door to make sure it is working properly.

8. In the oven, stagger dishes at different rack levels to ensure proper air flow. Good air flow helps the oven work more quickly and efficiently. Rearrange oven shelves before you turn the oven on. Doing it after the oven is hot not only wastes heat, but is an easy way to burn yourself.

9. Piggyback dishes on top of each other, either by using the same heat source for two or more chores, or by baking such items as cookies using retained heat from prior baking or roasting. Multitask wherever possible. Cookware such as a Chinese steamer, can cook different dishes on different tiers simultaneously and inexpensively.

10. Choose your cookware carefully. Glass and ceramic cookware conduct and retain heat better than metal. If a recipe calls for a metal baking pan, you can usually switch to glass or ceramic which will allow you to lower the cooking temperature by 25 degrees.

11. By warming food first (either on the counter or in the microwave-it uses less energy than an oven) you can cut down on the amount of time your oven is on.

12. Take Cover! Water boils more quickly and foods cook faster if there is a lid on the pan, keeping the heat in. Also, don’t boil more water than you will be using.

13. Cooking frozen foods uses more energy – thaw them out first. Thawing in the refrigerator is best because it helps the efficiency of the refrigerator, cooling it down and reducing the energy required to keep it at its working temperature.

14. Cook with a microwave when possible. Microwaves use between one-fifth and one-half as much energy as conventional stoves. They are most efficient at cooking small portions and for defrosting. To cook food in the microwave faster, place it on the outer edges of a rotating tray rather than in the center, allowing more microwaves to interact with the food. Food cooks faster as the surface-to-volume ratio increases. When cooking potatoes, for example, thinner slices will cook faster than cubed or quartered sections. During warm weather when air conditioning is in use, microwaves generate less radiant heat reducing the energy load on your air conditioner.

15. Use pressure cookers. They use 50-75 percent less energy than ordinary cookware and it’s the easiest and fastest method of cooking..

16. Induction cooking uses 90% of the energy produced compared to only 55% for a gas burner and 65% for traditional electric ranges. Induction cook tops have the same instant control as gas and are the fastest of all cook top types to heat and cook food.

17. Use electric kettles to boil water. They consume half the energy needed to boil water on the stove.

18. Turn down the heat after water boils. Lightly boiling water is the same temperature as a roaring boil.

19. Toaster ovens, although generally not very well insulated are good choices for small to medium portions of food that cook relatively quickly. For baking and broiling, they use about one-third the energy of a regular oven.

20. Slow cookers also reduce energy use in cooking. Slow cookers such as crock-pots will cook an entire meal for about 17 cents worth of electricity.

21. Convection ovens consume up to one-third less energy than standard ovens. Heated air is continuously circulated by the oven’s fan, for more even heat and reduced cooking times.

22. Pressure-cooking is the easiest and fastest green cooking method. A new pressure cooker can reduce your energy consumption for cooking by more than 50%.

23. Electric skillets, like a deep griddle with walls, can steam, fry, saute, stew, bake, or roast a variety of food items – some can even double as serving dishes.

24. Soak dinnerware and cooking utensils that are heavily caked with dried food in cold water with a small amount of soap. This eliminates the need for prolonged scrubbing and using large amounts of water.

Visit Frosting Recipes for delicious cake frosting recipes and decorating tips.

Realize the health benefits of chocolate at Chocolate Is Healthy

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Dog Aggression: How to Recognize & Respond

Wednesday, November 9th, 2011

Many dog owners are bewildered when they hear their dog growl, bark, or take an aggressive stance. Unfortunately, many of these animals end up in shelters because the owners could no longer live with the dog. Would you give up on your child that easily?

Of course not! When a baby is brought home to his new family, everyone understands that the baby is learning your language and teaching you his. We begin to understand our child?s cry or garbled sounds because we focus on trying to understand him.

Your dog has his own language as well. Understanding dog aggression and your dog?s language will help prevent undesirable behavior and dog bites. Let?s begin our understanding of dog aggression with the acronym DOG BITES:

Dominant

Opportunity

Game

Boy/Girl

Injury

Territorial

Escape

Dominant aggression is also known as competitive aggression. It is brought on when one dog feels challenged for his social position by another dog (or human). Dogs are pack animals. Social order helps feed and protect the pack.

The dog with the highest social order is called the ?alpha? dog. The alpha dog gets all the perks such as eating whatever he wants, sleeping wherever he wants, and dictating to the others in the pack. He decides when the others get to eat and sleep.

Even owners of a single dog may observe dominant aggression since the dog sees the owner as a member of his pack. An example of this type of aggression is demonstrated by the dog who lays on a favorite chair and growls at the owner when told to get down.

The aggression is a challenge for social position and dibs for the seating arrangement. How the owner reacts to the challenge determines whether the dog becomes more aggressive or submissive in the situation.

Here?s a less obvious challenge to an owner?s dominance in the pack?

You are sitting in the living room watching television. Your dog comes up to you and slides his head under your hand. You think your dog is adorable and wants your attention, so you pet him as requested.

Here is the punch line to this situation. Petting is similar to licking. Submissive, less dominant dogs in the pack lick the more dominant dogs. In other words, you were challenged and responded with an ok to be the submissive of the challenge.

Petting (or licking) behavior does not always signify submissiveness. There are other situations when dogs lick, but we will not pursue that topic here. What we will offer here is a suggestion on how to respond to the situation above.

Gently cup your hand over your dog?s muzzle. Rub behind his ears with a little pressure. These actions closely resemble social order biting. Dominant dogs bite the ears, nose, and neck areas of less dominant dogs to keep them in line. Just watch a mother dog with a litter of pups! You?ll see the behavior right away.

Opportunity aggression is aggression that is intended for another dog or person; however, it is redirected to a closer dog or person because the opportunity to attack is better. An example of this type of aggression is demonstrated when trying to break up two fighting dogs. Sometimes, the person breaking up the fight gets bit.

Caution is the best approach to take with opportunity or redirected aggression. If a dog is agitated, it is better to maintain a safe distance until the dog feels less vulnerable and relaxes.

Game aggression is predatory in nature. A dog will chase anything that moves away from it. The dog is a natural hunter of small game. When something runs from a dog, the dog?s chase, hunt, capture, and kill instinct takes over.

A human cannot out run a dog. If a dog attacks, the best course of action is to lie down and play dead. This action is a submissive move.

You have probably seen a dog lie down and bear his vulnerable belly to a more dominant dog. He is communicating to the more dominant dog that he is not a threat to the more dominant dog.

Boy/girl aggression is all about the hormones! This type of aggression is also known as sexual aggression. The male dog protects his female from other dogs and potential threats to his progeny.

Female dogs, however, also display this sexual aggression when they are pregnant, nursing, or in heat. Even the most docile female may growl or attempt to bite anyone who dares to pick up one of her pups too soon!

Sexual aggression is reduced through spaying and neutering. Most veterinarians recommend spaying or neutering your dog during the 6-12 months of age.

Injury aggression is aggression brought on by injury or pain. You might easily see this type of aggression in a dog that has been hit by a car or one who is suffering from age-induced arthritis.

Injury or pain aggression is best handled by seeking medical care for the dog. Try not to touch the painful areas unless absolutely necessary for therapy or to get your dog to safety. Diet, activity, medications, and bedding may help alleviate the pain and therefore, the aggressive behavior.

Territorial aggression is aggression displayed to protect the pack?s territory. The dog?s territory may be much different from your thoughts of the house and backyard. Indeed, if you take him on any walks, he may even consider the whole neighborhood his territory!

When a dog is in a new environment, he may be ?territorial? because he isn?t sure of his surroundings. This is why a dog that is boarded may be ?cage aggressive.? The dog is protecting the small territory of the cage from intruders.

When this is the case, let the dog have his space. He is stressed out and will feel protected in his own area.

Territorial aggression may also be used to protect the pack from perceived external threats. A protective dog is one that shows aggression toward other animals or people when he perceives a threat to his owner or other members of the pack.

A dog may also show territorial aggression with possessions. He will protect anything that he perceives as his. This includes food, bedding, toys, affection, and anything else that is part of his world.

Escape aggression is also called fear aggression. A dog that is afraid will often shake. The ears will probably be all the way back on the head and the tail will be low. He feels powerless and puts up a fight because he feels trapped like he has no where to escape.

This type of aggression may also be brought on by the fear of punishment. Imagine someone standing much taller than you with his hand raised above his head. Is he going to hit me?

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Walking straight toward a dog, giving direct eye contact, or makig sudden movements can trigger fear aggression. Always move slowly around dogs that are afraid. Never give direct eye contact or move right towards a fearful dog.

About the Author: Julie Butts is a Kennel Manager and author of http://www.all-about-small-breed-dogs.com, an online guide for selecting, owning, and raising a small breed dog. Her website is dedicated to small breed dog lovers and includes information on breeds, training, behavior, grooming, supplies, books, gifts, and more.

Read more about dog behavior and dog aggression.

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Tips For Cooking With Real Firewood

Wednesday, November 9th, 2011

I love to cook over real fire! Whether on a gas grill, charcoal grill, smoker grill, fire pit or even in my fireplace, cooking with fire is fun and creates unique and delicious aromas and flavors that enhance many foods greatly. But by far my very favorite way to cook is over a real hardwood firewood fire. While good charcoal and smoker cooking can certainly give you some nice char-broiled wood flavors, there is nothing quite like a real wood fire. There is something very primitive and romantic about it, harking back to pre-modern times when food was all cooked over an open wood fire.

Most people do not take advantage of real wood to cook anymore because technology has made things easier for us. Between gas stoves and grills and easy to light charcoal, cooking with fire is quick, easy and pretty much hassle free nowadays. However, there is something to be said for a leisurely afternoon, building a real fire and then using that fire to perfectly cook your grilled meal. Sometimes I don’t want “quick”, “easy” or the bare minimum.

So for all those like-minded grillers out there, those who want to get a little more primitive and a lot more delicious, here are some tips for how to cook with real firewood on your grill, fire pit or even in your fireplace. It takes some time and it take some practice to get right, but I think you will love the results!

Choose Good Hardwoods

At the heart of great wood cooking is good firewood which burns long, hot and gives off savory aromas. Don’t skimp in this department! All of the smoky, grilled flavor that you get in your food comes from your wood so if you use bad wood, your results will be bad. So what is bad? First of all, avoid softwoods in general.

Softwoods burn easily and hot but don’t burn as long and don’t tend to develop long-lasting hot embers at their core. Softwoods, like pine for example, also tend to be fairly resinous and many give off piney or other sharp smells which, while not unpleasant, do not pair well with food. You can use softwoods to help get your fire started, but what you really want for the majority of your firewood is good, seasoned hardwoods.

Hardwoods are denser and will burn longer and hotter. They take longer to get started, but the extra work is worth it. There are dozens of hardwoods that make great fuel for cooking, some of which have very distinct and delicious aromas and flavors. Oak is very common, which gives off a rich, smokey aroma. I prefer fruit and nut woods as they tend to have a milder, almost sweet, aroma. Some excellent choices are almond wood, apple wood, pear wood, and pecan wood, if you can find them. Most people know about mesquite and hickory for smoking, but they are also hardwoods which make excellent fuel. If you happen to live on a vineyard, old grape vine cuttings make great wood for quick fires!

Build Your Fire Ahead

As I mentioned above, starting a hardwood fire can take some time to really get going. In addition, because you want to cook with embers as much as possible, you want to give your fire a chance to burn down as much as possible before you throw food on top. This can take quite a long time and depending on how much you are planning to cook and how big your fire pit or grill is, this can take literally several hours to build the fire, keep feeding it to build up a core of embers, and then let the large flames die down before starting to cook. Of note, while I generally prefer to do this type of wood fire cooking on an outdoor fire pit with a grill grate, most people don’t realize that you can burn a wood fire in most heavy duty charcoal grills as long as it is big enough. I have used the large Weber 22-1/2″ charcoal kettle grills to good effect as well as some Char-Broil charcoal grills.

Cook with Embers

As mentioned above, when cooking with real firewood, cooking over the hot embers is ideal. Why? A new fire, which has just been started does not give off much heat. Additionally, there are large flames coming up from the wood. If you lay a grill grate across this young fire, you will not get much radiant heat and instead will have big open flames lapping up around your food. This spells disaster for grill cooking! Your food will not cook on the inside very fast and the outside will catch fire and get burned to a crisp in no time!

To avoid this and to get the most of your firewood, take your time and start early. Red glowing embers give off tons of heat and don’t have big flames. If cooking in a fire pit or large grill, start your fire early and keep adding wood for a while to build up a deep core of hot, glowing red embers at the bottom. Then let the top wood burn down until you barely have any flames left, just a big, deep pile of red embers. These embers give off a lot of heat and because they don’t have large flames, they are less likely to char your food to a crisp. Only then should you lay your grill grate across and add your food. If you are cooking a lot and the heat starts to die down, stirring the embers with a poker helps to get more oxygen to the wood and will increase the heat for a while. If you really need more fuel, you can add firewood to the side and only push it over, under the cooking area, when it has burned down and no longer has large flames.

Rotisserie Cooking

One way to get a lot out of your wood fire cooking is to use a rotisserie. There are various rotisserie contraptions that can be purchased at grilling and camping supply stores. These are basically a large motorized or hand-turned spit that rotates over your fire pit. This is advantages for several reasons. First of all, for large roasts, such as whole poultry, pigs, and other large roasts, it gives you a very even, consistent cooking heat throughout the meat so that your food stays succulent and evenly done.

Also, for these larger roasts, laying them directly over hot embers can burn the surface long before the interior is even warm. Finally, the rotisserie can hold your food a considerable distance above your wood fire so that you can even cook over open flames without your food burning. If high enough, only the rising heat, not the actual flames, reaches your food, which is perfectly rotated in the aromatic smoke. Therefore, prep time is reduced as you don’t have to burn your wood down to embers first, although some embers help to supply adequate heat. For grilled leg of lamb and whole chicken and game birds, rotisserie cooking over a fire pit is one of my favorites!

Fireplace Cooking

In the winter it is often too cold outside to cook outdoors. However, many of us have a wonderful real wood cooking area right in our homes, although some of us don’t realize it. Most fireplaces are used exclusively for heat and ambiance these days, but years ago it was the primary cooking area in many houses. I love hearth cooking and it is not as difficult as most people think. For most types of fireplace cooking, special equipment is needed. There are fireplace cranes available which hold a handled Dutch oven pot or kettle over your fire to cook stews, soups or coffee. Fireplace grills are available which is basically a grill grate that sits over your firewood grate in the fireplace and allows you to grill any number of foods.

Even fireplace rotisseries are available which sit just in front of the fireplace and slowly turn your roast meats. But if you don’t want to invest in any extra equipment, there is always string-turned fireplace cooking. Traditionally a way to roast a leg of lamb in front of the fire, I have adapted string-turning to roast a number of different types of roasts, from whole poultry to tri-tip. All you need is a long piece of kitchen twine and a screw or hook installed in your mantle above your fireplace. The weight of the roast slowly spins it on the string so that you have a poor man’s rotisserie without a lot of extra equipment!

An Alternative

Finally, if all of the above seems like too much work and too much hassle there are easier alternatives to infuse wood smoke flavor into your food. Using smoking wood chips or chunks in either a barbecue or dedicated smoker grill is an option. Smoker cooking can really give you rich, aromatic smoke flavors in your foods. However, because you are using standard charcoal or gas as a fuel source, you avoid much of the hassle of cooking with real firewood.

I hope these tips help to get you started cooking with real firewood to bring your grill cooking to a new level of fun and flavor. Remember to always be safe when using fire of any type! Follow all basic fire safety rules so that only your food gets cooked!

Josh Dusick is the editor of the Fire Pit and Grilling Guru website at http://www.firepit-and-grilling-guru.com where you can get information about grills, barbecues, fire pits, indoor grills, firewood, charcoal, grill and fire pit cooking, cooking in your fireplace, grill food and wine pairing and even how to build an outdoor fire pit. Take your cooking with fire to the next level!

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Changing Oil and Changing Times – The Independent Auto Repair Service Dilemma

Friday, November 4th, 2011

If you see fewer auto repair shops in your area then you are witnessing a trend that is spreading throughout the auto repair industry. The small independent auto repair shop is getting squeezed by both the dealers and the ‘backyarders’ creating shrinking margins and putting many auto repair independents out of business.

The global problem is the auto repair and service market has been shrinking in the last ten or fifteen years. Technology has made cars much more reliable with fewer breakdowns, repairs and scheduled maintenances.

Many manufacturers offer some sort of 100,000 mile warranty meaning that the independent will get little chance to work on that car for the first 5-10 years it is owned.

As new car sales margins have gone down, VW, Chevrolet, Toyota and other manufacturers are looking to their service departments to make up the difference.

Additionally many dealers such as Porsche and Saab have been adding other value added benefits such as a loaner car while repairs are being made. Independents are now being forced to give courtesy rides to customers in an effort to keep up with the dealers since customers now expect this service.

Furthermore dealers such as Mercedes and Ford are now directly offering specials on services making their dealer prices comparable to independent repair shop prices.

But it’s not just competitive pricing that is worrying the independents.

The battle for skilled labor is also being won by the dealers: the dealers have always competed for skilled labor and now have become even more aggressive. With fewer young people entering the auto repair profession and opting instead for careers such as health and technology, the total talent pool of the top skilled auto technicians is shrinking.

Increasingly it is becoming harder for independents to hire and retain these highly skilled employees. As an automotive technician, would you rather work for Audi or Joe’s Garage?

The dealers are picking up the best ‘mechanics’ or as they are known today, ‘technicians.’ A top end dealer technician can make $100,000 a year with benefits while an independent shop owner would have to gross over a $1,000,000 a year to make that and still have to pay for their own benefits and social security.

Because of these economic realities many independent owners are now closing their shops and going to work for GM, Nissan and other dealers.

This puts the independent auto repair shop at a distinct disadvantage when diagnosing and repairing difficult drivability, fuel injection, electronic and computer related problems.

Additionally, if a diagnosis is made and a part needs replacing the dealer will have it in stock, not only verifying the diagnosis but greatly speeding up the repair time and increasing customer satisfaction. Big advantage Cadillac and Mercedes.

But it’s not just a skilled employee war. Techs cannot fix cars without information and there has been a long and ongoing dispute between the dealers/manufacturers and independents over technical information access and diagnostic tools.

The manufacturers claim that their technical information is proprietary while the independents claim the information should be available to anyone that owns or fixes that make of car.

If the dealers wanted to they could stop all outside repairs on their vehicles but the problem is there are not enough dealerships to service all geographic areas, especially smaller towns and less populated areas. So the manufacturer/dealer gives out some information but not all, often charging the independent repair shops for this information.

Not only does the independent have to buy some parts from the dealer, but also some of the technical information as well. Big advantage Honda and Dodge.

Some independent owners simply watch their business steadily decline over the years as they go out of business. Younger independent owners are willing to work harder and for less financial reward hoping industry conditions will eventually improve.

In essence the independent auto repair industry has matured and is now in a decline. Some consolidation is going on but much of the repair work has either disappeared or is now being done by the dealers, auto repair chains or one person ‘backyard’ shops.

The opportunities are there for those that want to work hard but those opportunities are increasingly limited. In a declining market, only those independents that can develop new competitive strategies will survive and thrive.

As with all mature and declining markets there will be new opportunities for those owners that can adapt and make the changes. Those independent auto repair shop owners that don’t modernize, strategize and compete will go the way of the Edsel and Model T.

Jack Deal has worked in the auto industry for many years and is the owner of JD Deal Business Consulting, Monterey and Santa Cruz, CA. Related articles [http://www.jddeal.com] may be found at [http://www.jddeal.com/blog/strategy]

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Home-Based Business For Fun And Profit

Thursday, November 3rd, 2011

SELF-EMPLOYMENT AND YOU

The world of self-employment can be a personally and financially rewarding one for the right individual. Many people dream of owning their own business but don’t believe it will ever happen for them. The majority of these folks see all the positives of working for yourself, but lack the drive and determination to make the transition from employee to employer.

Self-employment is the ticket to higher earnings without limit and the right to control and work your own schedule. But it’s not easy work. A lot of self-employed people are working longer hours and weeks than ever in their own business. The difference is they are doing work they truly enjoy, and are getting paid for it!

You have the talent and ability to work on your own! Perhaps you’re just not sure what business you’d like to specialize in.

Sales aren’t just the slick folks on the automobile showroom who want to know what it will take to get you in that car today. Selling is the process by which a product reaches a consumer. It can take many forms. If you have some preconceived ideas about sales right now, erase them from your mind. Start with a clean slate by remaining open to all possibilities in your home-based businesses.

After all, if you’re marketing a product you would buy yourself, it will be easy to convince others of its value. Since you’re selecting the right business opportunity, you’ll unquestionably choose the business that has the most appeal to you. Selling something you love almost never feels like work, or real selling!

HOW TO GET STARTED

If you currently have a job, you may want to break into your home-based business on a part-time basis until you’ve built up enough earnings base to leave. There will probably be no greater feeling than when you walk out the door and into a business where you call the shots!

If you’re between jobs, then by all means go at this full-force. All you need to do is to contact the businesses listed here that interest you and begin the process of determining if this is right for you.

There may be several opportunities here that are franchises. There is no available data that says that electing to go the franchise route to start your business has any lower success rate than beginning a new business from scratch. Again, view these choices with an open mind and investigate the opportunity thoroughly before making the commitment. If you’re working part or full time, you can, perhaps, be even choosier.

THE TOP 10 WAYS TO EARN MONEY AT HOME

1. ANTIQUES

The buying and selling of antiques has been and should continue to be a very productive business, financially, for those that do it. Here, you only need an extra room in the house, or the use of your garage — and you have an office!

If you have a large home that has some antique furnishings, you might consider turning it into a showroom for your antique acquisitions and sales, providing you satisfy any local zoning regulations. The interest in antiques will survive into the foreseeable future. Many people choose to spend their free time on the weekends “antiquating” from place to place to try and pick up a few odds or ends and maybe a jewel or two. If you know anything about antiques, this may be a great opportunity for you.

For more information, check out the book, “Buying and Selling Antiques”, by Don Cline and Sara Pitzer. Your local library may be filled with other publications on this subject that can get you started quickly. Your only overhead may be inventory and advertising!

2. BAKING

Have you ever been told that you have a recipe which people would line up to get if they could? Ever had anyone tell you that you should be selling those cupcakes you make? There are a number of success stories about people who have launched successful businesses by cooking at home and then marketing to local people first. Word of mouth on a good product may start to get restaurants or bakeries interested in acquiring your culinary masterpieces. Then you progress to selling them state-wide and presto! A winning home-based business!

For more practical advice on the assorted aspects of setting up a specialty foods business, you should contact your local U.S. Department of Agriculture Home Extension Agent in your county. Since every U.S. county has such an individual, that person shouldn’t be hard to find!

3. BED AND BREAKFAST PROPRIETOR(S)

Have you ever stayed in a bed and breakfast and thought, “hey, I can do this!” You probably went on vacation and simply chalked your thought up as one of those pipedreams one gets when they stay in a beautiful spot.

Don’t toss that thought away! While it’s not easy work as the hours can be long and it’s usually a seven days per week business, it’s often something that you can work into a daily schedule. After all, it’s merely an extension of doing the housework for family, right? More and more Americans are taking after Europeans and opening their homes to travelers. If you have an extra room or two since the kids moved out, you can start a bed and breakfast in your own place!

Bed and breakfast popularity will continue as more and more vacationers and business travelers seek a different accommodation away from the predictability of the average hotel room. If they enjoy their stay, many become “repeat” customers, coming back to the same familiar surroundings time and again.

If you don’t need to do any major renovations in the house to accommodate this type of establishment, you can be off and running with very little money invested, other than advertising and some new “guest room supplies”. If your dream is to buy a bed and breakfast somewhere in a vacation paradise, there are probably houses for sale that will work for this purpose.

Whatever your design, there are several good books on the subject of starting your own bed and breakfast, including “Start Your Own Bed and Breakfast”, by Beverly Mathews. Check them out at your local library.

4. CHILD CARE

Due to the financial pressures many families face today, many parents work outside of the home to bring in enough income to pay daily living expenses. A single parent is obviously working but all too often both members of a two parent family are in the workforce.

This creates a home-based opportunity. Children must be watched, all day if they’re not in school, or, otherwise, for a brief time after school before the parents finish work for the day.

Caring for one additional child may not be that lucrative, but taking care of several children can certainly be a full-time, financially successful business. Often, taking care of several children is made somewhat easier as the youngsters often will play together.

You can do this at home for only a small investment in basic equipment and toys for the kids in addition to the advertising of your business. There are several publications that address starting this type of business, including “Family Day Care”, by Betsy Squibb.

Another resource is the Day Care Council of America, 5730 Market Street, Oakland, CA. 94608.

5. COMPUTER SPECIALIST

The advent of the computer age has changed the concept of self-employment. Having a computer at home has opened a number of opportunities for running your own business utilizing this equipment. Companies everywhere are “outsourcing” work that can be done by someone else on their computer, out of their own home.

If you’re not that familiar with a computer, there are many low-cost (or free) seminars and classes that will teach you what equipment you need and how to use it.

If you’re a whiz in computers, you may end up working as a consultant, writing programs for companies. If you’re a beginner, you may find yourself able to obtain work as a writer, using your computer to produce copy that’s easy to edit. You can also keep accounting and payroll records for companies on your computer’s database.

Word processing software can be used not only for writers but for those that can offer secretarial services out of their house. Desktop publishing software can allow you to do newsletters for businesses and other organizations.

For more educational data, contact the Information Resources Clearinghouse at Syracuse University’s School of Education, 030 Huntington Hall, 150 Marshall Street, Syracuse, N.Y. 13244. Their phone number is (315) 443- 3640.

There are a substantial number of good publications, too. Your local library will have several books on computer occupations. If you can operate a computer, you can find work in the information age today.

6. GARDENING

If you like working in your garden each year and growing vegetables for your family to eat, it’s a definite possibility for home-based employment. Imagine clearing a little more space and growing more items that you can sell directly to the consumer.

Most produce stands will buy from you if your product is one of high quality. If you enjoy gardening, this could be your ticket! If you have some more land to use, do it! Plant what you can, when you can! Contact your local produce stands to ascertain their buying habits.

You can even inquire about your own produce stand if you have enough product. The more space you have on your land, the more likely you will be able to generate enough crops to run the business.

People love home-grown vegetables. They just don’t have the time or want to be bothered doing it themselves. That’s your open door!

For more information, consult books like “Plants for Profit,” and “A Complete Guide to Growing & Selling Greenhouse Crops”, by Francis Jozwik.

7. IMPORTER AND DISTRIBUTOR

There are a substantial number of products manufactured in other countries which can be bought inexpensively and sold here in the United States at a profitable level. The recent passages of the Congressional bills, NAFTA and GATT, may make it easier to bring in other products from other countries.

This is a business easily operated out of the home, depending on the types of stock you’re carrying. You may have to rent some storage space, but the capital required to start should essentially be limited to the products you’re buying to sell here.

Two good resources for you are:

* American Importers Association Membership Directory, 420 Lexington Avenue, New York, N.Y. 10017; and

* American Register of Importers and Exporters, 38 Park Row, New York, N.Y. 10038.

You can also look at books in your library such as “How To Make A Fortune In Import/Export”, by Howard R. Goldsmith, obviously an optimistic look at this type of business.

If you know the type of product you want to import and the market most likely to purchase your goods, you have great potential for a successful home-based business.

8. INTERIOR DECORATOR

While this business will require you to be out and about, meeting with customers, it’s the type of work many people would love to do. If you have a fascination for decorating a home, this could be your line of work.

Many people don’t know where to start when they are remodeling or buying a house for the first time. If you have the knowledge of colors and patterns and what looks good together, plus the expertise of knowing where to get materials and furnishings, this can be a winning home-based business for you.

One excellent resource to consult is the “Interior Design Directory”, available through Whitney Communication Corporation, 1050 E. 58th Street, New York, N.Y. 10155.

9. PHOTOGRAPHER

The sky’s the limit here! Armed with your trusty camera and some good advertising, you can do weddings, models, family portraits, passports, student photos, local newspaper coverage; almost anything that requires a picture!

You can easily start this work, part-time, and work into full-time work based on your success and inclination. Not much equipment is necessary to get going as a camera off the store shelf can often do the trick today. Picking up a tripod and having a room sufficient for developing your pictures, and you’re in business — at home!

There are a number of excellent books available in your local library to get you started on the path of professional photography.

10. SEWING & ALTERATIONS

Many people love to sew. If you’re one of them, consider offering this service out of your home. When someone buys a new outfit, it rarely fits perfectly, meaning some kind of alteration must be done.

People look long and hard to find reliable individuals to do their alterations. If you can sew, you’re well on your way to opening the doors of this type of business.

One resource you can review is “Sewing for Profit”, by Judith and Allan Smith. Or your library will have a handful of capable publications on starting up this type of business.

These are our suggestions as to the top 10 ways to earn money at home, enough to be a full-time self-employed businessperson!

But there are many other opportunities. The listings that follow may give you some other ideas you need to get started in business for yourself.

SUMMARY

Are you ready to start up your own business now?

Whether you begin from scratch or invest in a franchise, the time has never been better to get a home- based business off the ground. It’s become almost routine in the business world to work with independent contractors. Many times, it’s more cost-effective, too.

Most of these businesses do not require a substantial amount of start-up cash. Many of these franchise opportunities offer financing.

With Internet’s help, your home business can be moved online and expand globally. Your profit will be significantly improved if you can integrate your traditional business into online business.

———————————————————
Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
———————————————————-

Note: Feel free to publish it with the resource box and content unchanged

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Childrens Bedroom Furniture is Best Picked Out by Your Child

Wednesday, November 2nd, 2011

Your child has his or her own personality and finding the right furniture and toys to go along with that personality is challenging. The best way to go about this is allowing your child to be the one who picks and designs their own room. Who knows your child better then themselves and it can be a fun and exciting experience you do together. The thing you have to remember when allowing your child to be the designer is don’t be afraid to influence their decision. A childs mind will change over time keeping that in mind is very important and necessary when designing their room. Try and help them understand this point but be careful not to push them to grow up to fast, we already know it happens to fast as it is. Having an understanding of what your child will want before you go about designing the perfect room for him or her will save time and money and allow you to lead the way.

When deciding on childrens furniture remember that your child is going to grow. The bright colors your little one wants today wont be the same tomorrow. The best way to go about colors is walls painted in a neutral color and allow your child to build the accents of the room. Children can be over the color of the bedding, drawer pulls rugs and curtains things that are easy and cheap to change over time. Allowing your child to help will do several things one their room will feel like their room and they will feel that you trust their judgment. Its amazing who much our children look up to and aspire to be like us.

One a final note help your child find things that are built to last. The best way to do this is to shop KidKraft. KidKraft was started by engineers which means that their products are designed to be tough and durable. Durability is very important in childrens bedroom furniture for many reasons the most important is that it lasts. Who are you kidding kids are hard on everything buying items that are designed to last should be and will be the most important part of helping your child design his or her bedroom. It is their room why not let them be a part of the decision making even at a young age the sooner they start the easier it will become to make good decisions.

Jason Quick is an expert in childrens bedroom furniture when looking for the best in childrens furniture look no further then KidKraft

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Snow Skiing Essentials You Should Know About

Monday, October 31st, 2011

Apart from having fun, people who do snow skiing can also obtain some healthful benefits from doing such activity. Being one of the most interesting sports in the cold winter season, the number of people who engaged into snow skiing sport is significantly increasing. Provided with the essential details on the significant benefits one can get from snow-skiing, you now have more reasons to engage into such sport.

Nowadays, many people already consider snow skiing activity as a perfect means of muscle exercising per se snow skiing exercises. In doing so, you can enhance your muscle strengths, particularly the leg muscles and other muscle groups. Aside from muscle strength development, snow-skiing exercises can also help in making the entire body more fit and strong.

In order to obtain the maximum skiing benefits in terms of developing muscle strength, you have to learn the important techniques in the sport. These snow skiing techniques are not only provided for those who seek muscle strength enhancement but also offered to aid those who want to take part of the tough snow skiing competition.

Exercises and Snow Skiing

One can only obtain the full beneficial effects of snow skiing provided that he or she is fully aware on how to do it right. This can be achieved by doing some cardiovascular exercises prior to performing the actual snow skiing activity. It is necessary to undergo into such form of exercises in order to enhance your stamina in order to succeed in any sport you would prefer.

A. Cardiovascular Exercises

Cardiovascular exercises that would help in stamina development encompass jogging, cycling, swimming and brisk walking. These exercises are also designed to build and enhance your endurance. Considering that snow skiing requires focus, it is very necessary for you not to lose energy and get tired easily.

B. Other Preparatory Exercises

Other forms of exercises are also offered to help build and maintain strength, particularly your quads and hamstrings. Lunges and squats are two of these suitable strength-enhancing exercises. Performing these types of exercise would help you focus on building strength in both the outer and inner thighs.

Another important type of exercise you can perform in fulfilling such goal to maximize skiing potentials is manifested with the leg exercises. Acquiring and maintaining strength in the legs is indeed necessary for you to perform well and last in the sport.

Besides leg exercises, you may also try on pertinent exercising as such with the knee exercises. Of course, having strong legs may not be enough to perform well in the snow skiing. Instead, it too requires you to maintain strong knees to avoid the risk of having some knee injuries in the later process. In order to ensure sturdy knees and legs, you may try doing squats, lunges, leg curls, leg extensions and leg presses. Adding some weights can also help in augmenting strength in both the legs and the knees.

More than the leg and knee exercises, it you to can perform other exercises that would help develop your core and upper body, hips, shoulders and arms. Flexibility exercises also play a great role in the preparation for snow skiing. Aside from keeping you safe from any potential injuries, this can help you and your body obtains balance and control in the whole sport duration. Conditioning and re-conditioning of the entire body parts is also essential to ensure that you are actually ready for the skiing season.

Also note that in order to maximize your snow-skiing potentials and ensure your safety, utilize and equip yourself with only the best and durable skiing paraphernalia, which then could mean that a ski wax store visit is likewise, necessary.

About the Author

I have been teaching skiing for a local ski area for 20 years. I was the assistant ski race coach for Fairfield University 1995 to 2001. Skiing tuning for Ski Wiz Precision Ski and Snowboard Tuning and Bicycle racing. I ski raced as a kid from 1975 to 1985. started when I was 11 years old. Started skiing at 4 years old.

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How To Format Your Resume For Internet Job Searching

Monday, October 31st, 2011

Email resumes…Web resumes…HTML resumes…Scannable resumes… Keyword resumes…Text resumes…ASCII resumes…PDF resumes…Word resumes…Traditional resumes…

A resume is a resume, right? But then, what are all these different types of resumes you keep hearing about? If you are confused and not quite sure what is being referred to when you hear all these different names for resumes, you are certainly not alone!

Over the past decade, the most common resume-related questions asked by job hunters have progressively shifted. While still of major importance, the majority of queries are no longer about functional versus chronological resume styles, whether to keep or remove experience from twenty-five years ago, or whether to include dates of education. With the advent and subsequent explosive increase in the use of the Internet during the job search, questions have turned overwhelmingly to issues of electronic resume creation and transmission.

What are the different types of electronic resumes?

What are the differences between an e-mail resume, a scannable resume, and a web resume?

How do I know which resume format to use?

How do I format my electronic resume to ensure that the recipient can read it?

No wonder there is so much confusion! In just a few short years, there has been a complete revolution in the tools and techniques of job hunting. As applicant tracking technologies have come into common use among headhunter firms, large corporations, and even mid-size and small businesses, recommended resume formats and methods of transmission have rapidly evolved with the advancing technologies. Further complicating things, have been the increasing availability of personal web space for online resume portfolios and biographies.

What does this mean for today’s job hunter? While the Internet has opened unprecedented doors of opportunity in the job search process, for those who have not taken the time to learn and apply the rules it can mean disaster!

While few job hunters have time to spend months studying the most recent technologies and recommendations for the creation of electronic resumes, before venturing onto the Internet with your resume it is critical that you take the time to learn and understand a few simple concepts. Knowing your audience and the formats most acceptable by those audiences are essential pieces of knowledge for the Internet job hunter.

The human reader – The traditional, printed, hard copy resume (yes, it does still have a primary place in job hunting!) is created to attract the human eye and attention. With the advantages of word processing applications, sophisticated formatting is possible and should be applied strategically to create eye-appeal and draw the readers’ attention to key qualifications.

The computer reader – The electronic or computer-optimized resume is designed, first and foremost, to be readable by the computer. There are several types of electronic resumes, but the common element of all is the ability to be searched by keyword. Of course, once your resume has been tagged as matching a keyword search, it will be reviewed by a human. So compelling, easy-to-read content is just as important in the electronic resume as in the traditional resume.

Miss these points and the effects could be devastating…you might send out hundreds of resumes only to sit at home and wonder why nobody, not even one company or headhunter, has called you for an interview. There are fundamental formatting differences between traditional and electronic resumes. If you do not understand these differences, your resume will make it into very few – if any – resume databases.

RESUME FORMATS

What are the differences between keyword, scannable, web, traditional, and text resumes?

Traditional resumes are designed, as already noted, to compel the human reader, through persuasive language and design, to take further action and call you for an interview. Layout and page design are critical and should be planned strategically to draw the eye to areas of emphasis. The most effective traditional resumes are focused on achievements and written in powerful, active language that captures and holds the attention of the reader.

Scannable resumes — also a printed, hardcopy format — are designed primarily for accurate scanning into a computer. Captured as an image, scannable resumes are fed through OCR (optical character recognition) software that reads and extracts the text. The extracted text is databased for storage and later recalled by keyword from an applicant tracking system. Scannable resumes are very rarely requested any more. If you are asked for a scannable resume, the most efficient option is to email the requestor your plain ASCII text resume (described next).

Text resumes (also referred to as ASCII resumes) are just what the name implies, an ASCII-formatted version of either your traditional or scannable resume. Text resumes are universally readable on all computer systems and platforms and are the preferred format when you are emailing your resume. An ASCII resume received in email can be entered directly into an applicant tracking system without the added step of needing to scan it. Entry into the system is fast, easy, and accurate and so many employers and recruiters prefer this format.

The phrase “keyword resume,” as it was first used, referred most often to either a scannable or text resume that incorporated a focus on nouns and phrases that employers were likely to use when searching for an applicant. Sometimes the keyword resume had a section at the beginning or end that listed the keywords separated by commas or periods. Today, there is no need to maintain both a keyword and a non-keyword resume. Keywords have become such an essential element in resumes that you should ensure that every version of your resume, whether meant for the human or the computer reader, incorporates the keywords most important in your field or industry.

Still confused? My recommendation is to simply maintain two separate versions of your resume:

Traditional resume – If you wish to send a hardcopy, paper version of your resume you should send your traditional resume. Traditional resumes are most often stored on your computer as a computer file and printed on an as-needed basis. For example, you will want to print at least several copies of your resume to carry with you and hand out at interviews. You may also be asked to send your traditional resume via email to a recruiter or employer. In these cases, you should have your traditional resume saved in the two most commonly asked for file formats: MS Word and Adobe PDF. You can then attach the requested file or files to an email message and send it to the requestor to be printed on the receiving end.

By far, you’ll find that the most requested format for your traditional resume is MS Word. If you comply with the request, be aware that your formatting may be incompatible with the recipient’s system. While usually still readable, fonts and bullet sizes and styles may be different from what you intended. These problems can be minimized, although not always eliminated, by embedding the fonts into the document. This is a simple process, and the MS Word help files will guide you through it. You should also take care, while writing and designing your resume, to use design elements that are default and standard on most systems. For example, it is not wise to use a fancy, custom font on your resume that you know will be emailed. Default fonts such as Garamond, Helvetica, Book Antiqua, or Verdana are better choices.

To eliminate issues with compatibility, if the recipient has the free Adobe Reader installed, Adobe PDF is the best format in which to send your traditional resume. The PDF version of your resume will appear on the recipient’s system precisely the way it appeared on your system. For this reason, if given the choice of sending an MS Word file and Adobe PDF file, always opt for Adobe PDF. However, many recruiters and employers still prefer the MS Word file format, because this is the format they are most familiar with.

ASCII text resume – If you conduct any portion of your job search on the Internet, ASCII-formatted resumes are critically important tools. Always have an up-to-date ASCII text version of your resume on your computer. This is the fastest way to contact potential employers and to apply for jobs advertised online. You must also have a text version of your resume if you wish to post in online resume databanks.

As previously noted, employers rarely request scannable resumes anymore. If they utilize an applicant tracking system, they will likely request that your resume be e-mailed, either as ASCII text or as an attachment. E-mail allows the recipient to enter your resume directly into the database, eliminating the extra steps of scanning and OCR.

How do you use these file formats and transit them to recipients via email? My recommendation is to actually attach the MS Word or Adobe PDF file to the email in its native file format. Then, ALSO copy and paste the text of your ASCII text resume into the body of your email (where you would normally type a message), along with a letter of introduction or other note explaining why you are sending the resume.

A final type of electronic resume is the web resume, also known as the online resume. Created using HTML, your web resume may be uploaded to space provided by a web-hosting provider. Eliminating the compatibility problems associated with word-processed resumes sent as e-mail attachments, web resumes offer the advantage of maintaining layout and design on the systems of anyone with a web browser. Available for viewing around the clock, conveying a technology-savvy image, and allowing the ability to add supporting content to your resume (effectively creating an online portfolio promoting your qualifications), web resumes are becoming a progressively important tool in the job search. The creation of a web resume or resume portfolio is far beyond the scope of this article, but if web resumes are an electronic format that interest you, be aware that many service providers have begun offering web resume design and hosting at affordable prices.



Preparing Internet Resumes

What do I need to know about writing keyword resumes?

Remember – it is absolutely essential that you create resume content that is keyword rich regardless of the file format. It is not necessary that you maintain a separate keyword version of your resume. ALL resumes must include a heavy emphasis on keywords. Keywords are generally defined as nouns or phrases that an employer will use when searching for an applicant with your skill set. To maximize the recall of your resume in a search, you will want to use as many keywords in your resume as possible.

1. Keywords should focus on technical and professional areas of expertise, industry-related jargon, and your work history. Also, include the names of associations and organizations of which you are a member.

2. Whenever possible, use synonyms of keywords in different parts of your resume and if you use initials for a term in one section, spell the term out in another.

3. Always be specific. For example, while it may be fine to include the phrase “computer literate,” you will also want to list the specific software that you are proficient in using.

This is one of the most common areas of confusion, so I’ll state it once again…the content of a keyword resume does not need to differ from the content of your traditional resume. With careful attention to rhythm and flow, it is possible to prepare a resume that is keyword optimized, but that also includes the powerful, compelling, active language of a traditional resume. Not only will this simplify your resume preparation, but it will ensure that the content of all versions of your resume will be optimized for both the computer and the human reader. Furthermore, if you incorporate a professional summary and bulleted list of qualifications in the text of your resume, there is little if any need to prepare a separate keyword summary.

Unfortunately, it is impossible to recommend a specific list of the best keywords to use in your resume, as the “best” keywords are different for every individual and depend mainly on your unique career objective and background. What is certain, however, is that a well-prepared keyword resume is so critical to your success in a job market that largely relies on electronic applicant tracking systems, if you have any doubts at all you should consult with a professional resume writer.

How do I prepare an ASCII text version of my resume?

Preparing the all-important ASCII text version of your resume is not difficult, but it does require a learning curve. Once converted to ASCII format, you will be able to email your resume in response to an ad or paste it directly into web-based forms and submit it to Internet resume databanks. The specific directions will vary depending on the software you have installed on your computer. But, in general, to prepare your ASCII resumes properly, follow these simple steps:

1. Using your word processing program, open your word-processed resume and use the “Save As” function to save a copy as a “Text Only” or “ASCII (DOS)” document. Title your document with an easily distinguishable name; perhaps “resume_internet.txt”

2. Close your word processing program and re-open the ASCII file. You will not be able to see your changes until you have done this. Note that it has been stripped of virtually all original formatting.

3. Go through your new ASCII document line-by-line. Align all text flush to the left-hand margin.

4. Remove all “centering,” “right hand margin,” and “justification” alignments.

5. Although you should no longer see them, if visible, remove all graphics, artwork, and special character formatting.

6. Remove all tab characters.

7. Remove all columns.

8. Replace bullets with a simple ASCII asterisk (*).

9. Carefully check the spelling and the accuracy of your data.

10. If you wish, use ASCII characters to enhance the appearance of your resume. Asterisks, plus signs, or other keyboard characters can be used to create visual lines that separate sections of your resume and make it easier to read.

The above steps convert your resume to ASCII without line breaks. When pasted into a web-based form or email message, your resume will automatically wrap to the size of the window.

Your new ASCII resume will be universally readable, no matter what computer system the recipient uses. It will also be easy to manipulate for entry into applicant tracking databases, eliminating the inherent difficulties of scanning and converting your paper resume with OCR systems.

There is no denying that the Internet has caused what was once a straightforward process to become complex and confusing to many job hunters. Yet, the benefits far outweigh the negatives. Like never before, as a job seeker you have immediate access to announcements and advertisements of openings around the globe. You have the ability to conduct detailed research on companies of interest. And you have unprecedented opportunity to cost effectively promote your qualifications to hundreds or even thousands of hiring authorities of just a tiny fraction of the cost of doing so through traditional methods. While the new skills you must learn may seem daunting at first, by understanding the concepts and creating your electronic resumes, you are well on your way to an efficient, effective Internet job search.

Want to Use this Article in Your Ezine or Website? You are welcome to as long as you use the following text with it:

Nationally certified resume writer, career marketing expert, and personal branding strategist, Michelle Dumas is the founder and executive director of Distinctive Career Services LLC. Through Distinctive Documents

Distinctive Web and her Executive VIP Services delivered through http://www.100kcareermarketing.com Michelle has empowered thousands of executives, professionals, and managers all across the U.S. and worldwide with all the tools and resources necessary to conduct a fast, effective job search. Michelle is also the author of the popular e-book 101 Before-and-After Resume Examples found at http://www.before-and-after-resumes.com and Secrets of a Successful Job Search found at [http://www.distinctiveweb.com/jobsearchsecrets.html] To learn more about her job search products, resume writing services, and career marketing programs, and to sign up for many other free resources, visit her websites.

Copyright 2007. All rights reserved.

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